Lewis Hamilton has forged a dynasty with Mercedes in Formula 1. Naturally, both entities have thus developed a massive bond of mutual respect and affection over the years. In the annals of Formula 1, the name of Hamilton, the 7x champion will always remain synonymous with Mercedes, one of the greatest constructors this sport has seen. Needless to say, this fact and the corresponding commercials of it all aren’t lost on both of them, too.
Hamilton, 38, has many interests and ventures outside of the sport, too. However, unlike his passing interests and fads, the Brit’s philanthropic interests are much closer to his heart. Thus, in a massive step forward for his Mission 44 charity, Hamilton has enlisted a close ally to both him and his team, Mercedes.
Lewis Hamilton enlists Mercedes’ main sponsor
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Hamilton, who is currently valued at $285,000,000, has forged a partnership with UBS, one of Mercedes’ main sponsors. Hamilton shared a story on his Instagram that reposted this announcement from Mission 44’s official account.
The announcement read, “We’re proud to announce a new four year partnership with @UBS to scale our impact and transform the lives of young people from underserved communities. The investment from UBS will support our ambitious plans to create a more inclusive education system, increase diversity in STEM and motorsport, and expand our work both in the UK and internationally.”
Safe to say, UBS, a $64,000,000,000 worth entity is sure to add a lot of value to Mission 44. But beyond this, Hamilton and Mercedes have planned a long-term strategy of their own.
Hamilton & Mercedes are here to stay
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Lewis Hamilton still has a lot to give to Formula 1. However, he’s arguably in the twilight years of his Formula 1 career. This beckons the question; where will Hamilton be or what will the 7x champion do once he’s done with F1? Well, Toto Wolff has the inside line on this question.
Wolff was quoted by Crash.net as saying, “He’s much more than a driver to us now. And although we’re not talking about a career end, it’s also important to speak about his role as an ambassador for Mercedes and the many sponsors we have and the implication he can have in our wider universe.”
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Will Lewis Hamilton and Mercedes go down as the greatest partnership ever in the history of this sport?