EssentiallySports has today announced the onboarding of experienced media and advertising expert Mr. Sanjay Trehan as its strategic advisor. The news comes in a bid to help EssentiallySports realize its mission of becoming the #1 sports media house catering to the American audience.
Speaking on joining the team, a very vibrant Mr. Trehan said, “I am excited about EssentiallySports’ (ES) value proposition and believe its future is replete with possibilities. As it increases its coverage, both vertically and horizontally and experiments with other formats, ES will gain a larger footprint in the US sports’ content market. In addition, the world is a large place and there are other geographies to conquer as well.”
Starting his career in the early 2000s, Mr. Trehan quickly established his presence as a leader, becoming the Chief of Internet for HT Media Ltd. Later stints with renowned organizations such as Times Group and NDTV, saw him help revolutionize their digital and internet media operations. Most notably, his leadership saw tech giant Microsoft’s media portal, MSN, rise to new heights. With over 25+ years experience under his belt, Mr. Trehan will lend his valuable insights in brand consulting and business strategy to help propel EssentiallySports.
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Solving a gap in the US sports media space has always been the prime driver of EssentiallySports’ operation, and the media pioneer concurred with the same. He elucidated, “In many ways, ES is a unique company. It straddles the trifecta of sports content, technology, and fan’s perspective – and deploys time and cost arbitrage to create a compelling proposition for the US market. It’s a marvel what ES is achieving in a hyper-competitive US market.”
Offering his concluding thoughts on what makes EssentiallySports stand out, Mr. Trehan said, “ES is a company on a roll. Its newly created Editorial Centre of Excellence is a step in the right direction, as it lays an overwhelming emphasis on quality and originality of content in addition to inculcating a distinct voice and tone of ES’ high integrity pieces. I think that the fan’s perspective is also about ground-up reportage, and is highly relatable and empowering.”
About EssentiallySports
EssentiallySports is a digital-first sports media house that surfaces the best stories on America’s favorite sports celebrities with a Fan’s Perspective. Founded in 2014, its holistic sports coverage includes NBA, NFL, MLB, Golf, NASCAR, Olympics, WWE, Soccer, Tennis, Formula 1, UFC, Boxing, ONE Championship and Bodybuilding.
With a reach of 2+ billion pageviews and 30+ million monthly active users, EssentiallySports holds the vision to be a multi-modal multi-sports destination for fans to consume by proving value in depth in niches via re-imaging online sports media with the Fan’s Perspective. In addition, EssentiallySports also owns and operates 150+ hyper-engaged fan communities across various social media, leading to a 1+ billion quarterly reach.
