The European Tour and DP World today jointly announced tremendous news. The long-term partnership of DP World and the European Tour has evolved as the Tour is all set to be named as DP World Tour from 2022. Meanwhile, this announcement becomes more special as European Tour and DP World will celebrate their 50th anniversary in 2022.
Moreover, this announcement will increase the prize money substantially as it may break through the $200 million barriers for the first time. Furthermore, the minimum prize money for all tournaments in the DP World Tour will be $2 million.
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European Tour is all set to become the DP World Tour from 2022
Meanwhile, the DP World Tour will represent a truly global tour with an international schedule. This will feature a minimum of 47 tournaments in 27 different countries, including UAE, Japan, South Africa, and Belgium. Furthermore, the Rolex Series is expected to consist of five events like the Abu Dhabi HSBC Championship, the Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship, and ending with DP World Tour Championship.
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Moreover, for the first time, it will also feature three tournaments that are co-sanctioned with the PGA Tour. Genesis Scottish Open, Barbasol Championship, and the Barracuda Championship. Meanwhile, Keith Pelley, CEO of the European Tour group, seemed excited about this new announcement.
“Today’s announcement is undoubtedly a momentous one in the proud history of our Tour. The launch of the DP World Tour in 2022, coinciding with both of our 50th anniversaries, will herald a new era in global golf. And crucially, it will benefit everybody involved – all our players, caddies, fans, and partners – as well as making an important contribution to wider society.”
Moreover, even the CEO of the DP World Tour said a few words about this new beginning. “We have relished the opportunity to support the Tour in growing the game of golf and improving access to the sport at all levels. The key to this success has been and will continue to be the shared vision and values that underpin the partnership.”
Fans react to the European Tour’s new announcement
However, the majority of the golf fans seem to be disappointed with this new move. They criticized the authorities for changing the name of the Tour. However, there were a few positive comments who seemed to be in favor of this new announcement. So let us have a look at a few reactions of the golfing fans.
Brilliant news for @EuropeanTour
Announcing @DPWorldUAE as a title sponsor for the Tour will be huge for the future.
Wish I was 25 again!— Thomas Bjørn (@thomasbjorngolf) November 9, 2021
I really don’t like the idea of robbing the Euro tour of its identity and heritage, and giving even more sway to Dubai 🤷🏻♂️ people already see us as a secondary rate tour, but they could have done all of the above but let us keep the name. It should be the Euro-World tour 🤷🏻♂️
— Dylan Mc Dermott (@dmcd696) November 9, 2021
DP? Really? No one in a single meeting involving the marketing team has suggested that a porn phrase might not be the best route for a new name….
— Keith James (@keithyjames) November 9, 2021
Great 👍🏻 when is the Qualifying School
— TP TOUR (@tptourgolf) November 9, 2021
It hasn't been a strictly "european" tour for years. Golf has to go where the sponsors and money is to attract and protect the players coming into the game. There will be additional gains for local area tour stops also. No brainer, surprised Greg didn't think of it 😉
— Mbrabs (@Mbrabs1) November 9, 2021
Not a fan of this concept at all.
— Blue Horseshoe (@Betteranbetter1) November 9, 2021
Nice to see the European tours ethics have been dropped for good. This an abysmal move.
— James Norris (@nozzla) November 9, 2021
The increase in prize fund should at least help us keep some of our star Europeans on this tour rather than sodding off to the US at the first opportunity.
— Graeme (@graeme1878) November 9, 2021
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If this keeps the leading players out of the corruption ridden and blood stained hands of the Saudis, and retains at least a good part of the European Tour elements, this may be a necessary evil.
— Jeremy Leese (@caribbeanpotter) November 9, 2021
Great idea, sounds like you are looking to penetrate both sides of the market.
— golffan90210 (@BrewxCapca) November 9, 2021
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So these were a few reactions from the golfing world. Even though a few people weren’t happy, there were a few comments who supported this move. So, what do you think about this new announcement? Do let us know.
