EssentiallySports Ropes In Rajesh Viswanathan as Editorial Advisor

Digital-first sports media powerhouse EssentiallySports has recently confirmed the appointment of Rajesh Viswanathan as their Editorial Advisor. With an extensive background spanning over two decades in the media landscape, Mr. Viswanathan’s perspective and experience will be pivotal in solidifying the content and editorial team strategy of the organization. 

Mr. Vishwanathan has previously shouldered strategy and leadership responsibilities across the mass media spectrum, having served in notable positions at software giant Microsoft, and esteemed broadcast media conglomerate,  ZEE Entertainment Enterprises. Throughout his tenure, he has widely demonstrated his technical prowess and comprehensive understanding of the industry, which shall greatly serve EssentiallySports, as they continue with their mission of being the #1 sports media provider. 

EssentiallySports CEO and Co-Founder, Harit Pathak, expressed his enthusiasm on Mr. Vishwanathan’s arrival, highlighting the significance and depth of his expertise. He underscored the anticipation and the positive outlook that accompanies the strategic addition to the leadership team. 

Mr. Vishwanathan also elucidated his eagerness to contribute more profoundly to the organization. He remarked, “Mentorship in today’s world encompasses several layers. In taking up the role of being an Editorial Advisor, I will be closely working with a young and restless generation, which in many ways also symbolizes sports fandom. Hence, having worked in multi-cultural sports media environments prior to taking up this role, I always know there’s something new and exciting that’s going to define my presence working here at EssentiallySports.” 

Notably, Mr. Vishwanathan will collaborate with the EssentiallySports leadership team to play a crucial role in enhancing the media house’s editorial best practices. His contributions will also be marked by insightful workshops and special sessions, which will seek to elevate the editorial standards. In his capacity as editorial advisor, he is additionally poised to bring with him a rich reservoir of experience operating in the US media market, which shall bear consistent impact. 

Speaking on where EssentiallySports is headed as a media organization, he said, “From my initial set of interactions, I can say that the team at EssentiallySports is among the most focused teams I have seen all my life. The understanding of American sports, American audience behavior, and the ability to pre-empt content consumption patterns, shows why EssentiallySports is the future, and the future of US sports media is EssentiallySports.”

The strategic move also signifies EssentiallySports’ commitment to fostering editorial excellence, and their dedication towards attracting top-tier talent to drive the organization’s trajectory in the sports media landscape. With Mr. Vishwanathan helping lead the charge, EssentiallySports is well positioned to continue growing as one of the leading sports media houses, augmented by distinct reporting style and widely engaging content.