What happens when two of the biggest content creators who duked it out in the boxing ring work together on a brand? The answer is Prime. Prime is the brainchild of KSI and Logan Paul, two celebrities who came up with the idea of a hydration drink. Now, while Prime faces legal battles in some regions of the world, in other regions, it looks simply unstoppable. Prime made waves as it partnered with a massive name in Germany!

In a new turn of events, Prime partnered with FC Bayern Munich, becoming one of their lead sponsors. This is the latest addition to Prime’s roster of soccer teams it is working with.

Prime becomes a leading sponsor for FC Bayern Munich

With Hydration being a major product for Prime, it was obvious they would work with big names in the sports industry. In the latest turn of events, Logan Paul and KSI added FC Bayern Munich to its list of soccer teams it worked with. In a multi-year deal signed with the club, Prime becomes the official hydration partner for the Bavarian side. Prime Hydration becomes the official drink for the club.

Bayern’s executive board member Andreas Jung had this to say about the deal.”FC Bayern is delighted to partner with PRIME and bring the company to the German market. This partnership, with a young, dynamic brand confirms our global growth and aims to reach a new audience for FC Bayern.”

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The move to sign with FC Bayern marks the third soccer club Prime partnered within Europe. Before this, a deal with FC Barcelona came to light, as the team switched from Gatorade. Similarly, before Barcelona, it was KSI’s favorite club, Arsenal. Continuing on its current run of success, Prime also signed with UFC stars to promote their drink.

Fans cannot get enough of the new deal

Just as news of the deal broke, fans could not believe what they saw. One fan noticed the timing of the deal, with all the Harry Kane to FC Bayern rumors running amok. If Kane’s signing indeed occurs, it will be a big success for Prime, especially since it brings their brand a lot of visibility.

While some celebrated the move, KSI fans could not help but point out the obvious. Harry Kane, a player for the rival London team, Tottenham, may be coming to Bayern. With sponsorship money adding to the overall transfer budget, fans joked KSI helped Arsenal by pulling Kane out of Tottenham.

Amidst all this, fans wondered when Prime sales would begin in Germany. By partnering with FC Bayern, Prime laid a roadmap for its entry into the German market. With sales for the drink initially taking place from the Allianz Arena on match days, there will most likely be an expansion in where Prime is sold in Germany.

With Prime now partnering with three separate clubs in Europe, it seems like they might just add another club to the list.

After gaining footholds in the Premier League, the Bundesliga, and LaLiga, could it be time to enter Italy with Serie A? If it does so, fans wonder what team Prime will choose.

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Who do you think Prime’s next partnership will be with? Do let us know in the comments below.