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KSI and Logan Paul have created a successful energy drink company called PRIME Hydration. It is hard to believe sometimes that both owners were exchanging punches inside a ring a few years ago. But now, they own a successful company with sales that are going through the roof. The huge demand for PRIME Hydration even led to many black market sales. Furthermore, a new fan of the drink has come to light, which has given the owners a reason to celebrate.

KSI and Logan Paaul’s energy drink is getting a lot of attention from other drink companies like the market leader Gatorade and 100-Thieves’ Juvee Energy Drink. But PRIME Hydration has now managed to get the attention of Kim Kardashian.

KSI shares Kim Kardashian’s post with PRIME Hydration

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KSI recently shared an Instagram story that caught everyone’s attention cause it featured one of the most famous women in this world, Kim Kardashian. But what was more interesting is that the 42-year-old Kardashian was holding Olatunji and Paul’s energy drink. A few days ago, Kim also shared an Instagram story featuring a lot of PRIME Hydration bottles.

The original post by Kim Kardashian was about her recent visit to the Emirates Stadium. The 42-year-old was there with her son and his friends to watch the English soccer club Arsenal play against the Portuguese giant Sporting CP in the Europa League second-leg fixture. This is also the reason Kardashian was drinking PRIME Hydration.

READ MORE: “Prime Boutta Go Up Now” – Logan Paul Joins Fans in Frenzy as Kim Kardashian & Kanye West’s Son Spotted With His Brand

For those who don’t know, PRIME Hydration is the official energy drink supplier for the London-based soccer club. Aside from Arsenal, KSI and Logan Paul also signed a deal with the Ultimate Fighting Championship, popularly known as UFC. It is interesting to see PRIME is becoming such a big name in the energy drink industry.

What is next for PRIME Hydration?

PRIME Hydration co-owner Logan Paul recently revealed on his Impaulsive podcast that their company became big with the long-term deals with Arsenal and UFC. However, Paul revealed they have prepared the next step for PRIME Hydration to level up.

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For the next step, Olatunji and Paul are planning to sign deals with world-famous athletes rather than with a sporting organization. He believes this move would help PRIME Hydration to reach more people across the world. Undoubtedly, this would be a big move.

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WATCH THIS STORY: Everything You Need to Know About Logan Paul’s Latest Business Venture With KSI

What are your thoughts about the growing popularity of PRIME Hydration? Have you ever tried this energy drink? Let us know in the comments below.