“We Will Do What We Are Doing” – CEO Jim Ryan Reveals Big Plan for PlayStation ’S Success Going Forward, Aims to Focus on First-Party Games

In the vast field of the gaming industry, PlayStation has always had an edge compared to its other contemporaries, like Xbox and Nintendo. Be it its wide array of exclusive titles or superior hardware specifications, PlayStation has always outpowered others. But after the recent PS Plus price hike and leaked data on the highly acclaimed console’s profitability, PlayStation might have been pushed backward. So damage control was needed.

That’s why PlayStation President and CEO Jim Ryan has come up with a plan to revive the platform in its glory days. A recent interview with him clearly shows his aspirations. Let’s explore what the CEO has in his magic hat.

Sony’s plan to make first-party titles a top priority

In a recent interview, Ryan stated that from now on they will be less reliant on third-party titles and third-party royalties. Their major focus will be on making more first-party games. The reason is that first-party titles make so much more profit than third-party ones.

First-party companies like Naughty Dog and Guerilla Games make games only for PlayStation. Uncharted and Horizon are two of the most prominent examples. Third-party games can also be published on other platforms, like PC, Nintendo, and Xbox.

That’s why, in the future, fans will be witnessing a lot of mergers and acquisitions (M&A) deals as well, according to Ryan. Also, Sony is expanding its existing studios with increased capabilities for a better and richer yield.

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With this strategy, Sony will be able to surface more exclusive titles on their platform. That’s why he thinks Sony’s $3.6 billion acquisition of Bungie can give them “more than a $69 billion” deal between Call of Duty publisher Activision and Microsoft. The whole scenario can be summarized in one line by Ryan: “We will do what we are doing right now.”

Jim Ryan thinks PlayStation Plus is better than Xbox Game Pass.

Amidst the situation of the yearly price hike for PS Plus, many fans have already changed their boat in their gaming journey by shifting to Xbox Game Pass. Game Pass seemed to be more value for money. The availability of the highly anticipated space exploration title Starfield on a game pass from day 1 has also catalyzed the shifting process.

But the CEO of PlayStation doesn’t have the same thoughts. There is a part in the leaked Windows vs. FTC documents where Ryan expresses his opinions about the comparison between Game Pass and PS Plus. He stated: “I talked to all the publishers, and they unanimously do not like Game Pass because it is value destructive, not only on an individual title basis but also on an industry level.”

He has also stated that compared to the recently revealed number of Game Pass holders, i.e., 25 million, PlayStation Plus boasts a subscriber base of 50 million users, which is twice the number of Game Pass holders.

As things stand, PlayStation is not backing off in this competitive console market. The CEO’s confident words are a testament to that. Let’s see how Ryan and his team prove his words right.

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