“We Targeted Microsoft From Day One”- Sony CEO Once Voices His Approach Towards Its Competitor

Microsoft and Sony’s feud is one of the most popular topics in the gaming industry. Both companies are trying to make their consoles more efficient and popular among gamers. Sony’s journey in the gaming industry started in the 1980s with a collaboration with Nintendo, after which Sony brought its own console to the market. Their PlayStation became one of the highest-selling consoles in the world. Chris Deering, CEO of Sony Computer Entertainment spoke about the company’s future ambition with the market ahead of PlayStation 2’s launch.

Sony’s strategy for each PlayStation launch proved to be an incredible success. For games like Grand Theft Auto and Call of Duty, PlayStation has been a priority for many gamers. Sony’s statement also hinted at their longest rivalry with Xbox.

Sony’s desire to beat Xbox and other consoles

On PlayStation’s 20th anniversary, Deering gave some behind-the-scenes moments from the company’s journey in the console industry. He mentioned that from the beginning they had a targeted audience for each console they developed. For PlayStation 2, Sony specially targeted the 17 years. Hence, the advertisements brought colorful images that are cool enough to attract youngsters. PlayStation 2 was launched with a DVD player for $299. It was one of the most efficient and cheapest consoles compared to the available ones in the market.

Additionally, in 2001, Microsoft released its first Xbox challenging the console market owned by Sony. Looking at Microsoft’s market reputation in the United States, Sony felt threatened. Microsoft’s work with games like Halo brought clarity to Sony on the former’s expertise in FPS games and computer games. Since Sony was also dominating the genre of FPS, they brought the competition.

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Sony and Microsoft’s competition

Deering’s statement confirmed that Sony delicately tried to defeat Microsoft after Xbox’s interesting market release. It was a healthy competition that charged the Sony developers to be more efficient with PlayStation 3, PlayStation 4, or PlayStation 5-“We targeted Microsoft from day one — we were ruthless”. However, he mentioned how this competition brought a golden time for gamers. Deering also confirmed that Sony is far past that stage. Because of both PlayStation and Xbox, there were interesting developments and innovations in the consoles. Above all, Sony’s dedication to PlayStation finally brought the crown to the company.

Amid this controversy, Sony’s competitive attitude brought significant benefits for gamers. Better hardware improved the gaming experience totally. At this stage, Microsoft’s acquisition of Activision Blizzard seemed like a strategy to reduce PlayStation’s popularity. This received so much of the media’s attention that the FTC issued a trial against Xbox regarding Call of Duty.

Despite everything, gamers had the opportunity to get the best gaming experience with both PlayStation and Xbox. If you find PlayStation deserves this hype, let us know by commenting below.

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