The ‘Queen of YouTube’ Valkyrae recently went on a break after her contract with YouTube expired. She made headlines on Monday, following the commencement of an announcement video revealing her return to the red platform; Twitter was filled with people celebrating Rae’s return.

But on Wednesday, February 2, those fans stood stunned as the American streamer made another surprise announcement that she would be rebranding on Twitter.

Valkyrae in disbelief over Addison’s latest product

The American Social Media personality Addison Rae recently launched a new product as part of her skincare line ‘ITEM Beauty’. A face mist with ‘clinically proven’ skin fatigue-reducing qualities, the product is known as ‘Screen Break’. But if you thought ‘RFLCT’, you’d be forgiven.

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For the uninitiated, Valkyrae launched a makeup line back in October 2021 called RFLCT. The main selling point of the lineup was it protected the skin from the effects of blue light. It was quickly thrashed on the internet for making unscientific promises.

Ultimately, the product line was discontinued a mere week post its release, as reported by esports.com, and Valkyrae was relieved of her contract. Ulta Beauty subsequently took all the products off its shelves. In light of this, it makes more sense why Valkyrae would take such a shocking step.

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Changing her username to ‘Just Valky’, the streamer said,

“IM REBRANDING TO JUST VALKY LOL HOW IS THIS REAL?!”

Since the product was aimed at the Sunraes, Addison’s loyal followers, Valky’rae’ changed her username, possibly to remove herself from the conversation lest her past come back to haunt her. Notably, Addison’s product seems to have copied RFLCT’S homework, and the netizens have noticed:

Taking a page out of RFLCT’s book, netizens believe Screen Break would meet the same fate as its predecessor. The product has met with heavy scrutiny on the internet, with popular streamers like Mizkif letting their disapproval known.

Although, some people wonder why Addison hasn’t received the same backlash that Valkyrae received for her product line. One possible explanation is that nothing about Screen Break has been posted on either Addison or ITEM Beauty’s pages, and that might have contributed to it receiving a more muted response.

However, it remains to be seen what the future has in store for Addison’s latest venture. What are your thoughts on Screen Break? Tell us in the comments below.