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Jimmy Donaldson aka MrBeast is the top dog of YouTube. With over 140 million subscribers and billions of total channel views, Jimmy is the reigning king. However, little did everyone know that MrBeast has a secret weapon under his sleeves. A mastermind that helps him ‘break YouTube’ every single time. 

Analyst and content strategist, Paddy Galloway has been an integral part of the MrBeast team. With his sharp data analysis and algorithm manipulation strategies, Paddy gives Jimmy an edge over the competition. After being in the shadows for all this time, Paddy has finally come to share his experience as the YouTube consultant of MrBeast. 

How did Paddy meet MrBeast?

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On April 02, 2023, Paddy Galloway made his appearance in the YouTube podcast show by Jon Youshaei. In the podcast, he identified himself as the behind the scene YouTube consultant of MrBeast. In his conversation with Youshaei, Galloway shared the story of the fateful day when MrBeast noticed him. 

According to Galloway, back in 2019, he made a video on his YouTube about MrBeast which went, “Mega Viral”. After that video, Jimmy followed Galloway on all of his social media accounts. and eventually, he got in touch with him, showing interest in hiring him for his channel.  

However, things quickly escalated when Donaldson send a DM to Paddy asking for his opinions on his latest video. “He sent me a DM, he just sent me this video that he wanted some feedback on, like “give me your perspective” on this… it was like 3-4 AM Irish time. I was so tired but when I got that message… I could do this next morning or I could do this now,” said Galloway. 

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But as everyone may have guessed, Paddy chose to respond instantly and send his opinions to MrBeast. That is how Paddy joined the ‘MrBeast team’. Getting his opinions impressed Jimmy so much that he and his team agreed to hire Paddy right at that moment and ever since then Paddy has been sharing his priceless perspectives for each of Jimmy’s videos. 

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Paddy’s advice for growing on YouTube

In the podcast, Paddy shared some advice for newcomers on YouTube. According to him, in order to grow on YouTube, one should: 

  • Analyze their audience
  • Find 5 outlier videos
  • Turn those videos into a series

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While many other things go into making a career successful on YouTuber, these basic points that Paddy Galloway implements even for Jimmy could be something one can take as the stepping stone to success. 

Watch this Story: MrBeast Amazes Many Top Stars after Achieving 100 Million Subscribers