U.S Senate Majority Leader Orders An In-Depth Investigation Of $250 Million Worth Prime Energy Drink Owned By KSI and Logan Paul

YouTubers and professional fighters, Logan Paul and KSI are one of the most well-known influencers in the world. Aside from their online career and side ventures, their most successful avenue is the joined business that they own, PRIME Hydration. However recent reports suggest a potentially grim future for the brand. 

PRIME Hydration is currently witnessing its all-time high. The brand has bagged numerous top-grade sponsor deals including UFC, Arsenal F.C., and many more. The brand may be making profits like never before, but it has also attracted the eyes of the Food and Drug Administration.

KSI and Logan Paul’s brand under FDA’s scrutiny

U.S. Senate Majority Leader Chuck Schumer has called for an investigation into a popular influencer-created energy drink associated with PRIME Hydration. Schumer raised concerns about the high caffeine content in the beverage, which he claims is nearly twice as much as a Red Bull and being marketed to children.

Schumer stated, “This is an eye-popping level of caffeine for a young kid’s body.” The warning on the company’s website explicitly states that PRIME Energy is not recommended for children under 18, pregnant or nursing women, or individuals sensitive to caffeine. Additionally, PRIME offers a non-caffeinated hydration drink in similar packaging.

The senator highlighted the packaging and marketing strategies employed for both drinks, emphasizing their striking resemblance. This similarity has led to a situation where parents unknowingly purchase highly caffeinated energy drinks for their children, assuming they are purchasing a hydration and sports beverage.

Schumer expressed concern, stating, “Because the product is billed as a hydration and sports drink in its other, near identical form, kids are likely to ingest cans of this stuff with the parents being unaware.”

Read More: Logan Paul Reveals Why His Partnership With KSI Is the “Perfect Dynamic” for PRIME

The FDA’s scrutiny of Prime Hydration underscores the importance of responsible marketing and consumer protection. It serves as a reminder that companies must exercise caution when targeting specific demographics, especially when it comes to products that could potentially pose risks to vulnerable groups, such as children.

As investigations unfold, it remains to be seen how Prime Hydration and its associated influencers, Logan Paul and KSI, will respond to these regulatory concerns. In an era where influencer marketing has a significant impact on consumer behavior, ensuring the safety and well-being of consumers, particularly the younger demographic, should remain a top priority.

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