On June 5, 2023, streaming platform Twitch released its new and updated guidelines and TOS. The fresh changes will be effective on the platform from July 1. However, the Amazon-owned company received backlash on Twitter as content creators were highly disappointed by it. Previously, they had lodged complaints about the unfair TOS, hoping that Twitch would make changes in the coming one.
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Sadly, things are not in order, as the streaming platform has further ruined the situation. So, top creators joined hands to threaten to leave the platform effective immediately.
Streamers and content creators protest against rigorous Twitch guidelines
Previously, Twitch streamers complained about low revenue split, limitations of content, and bans without actual reasons. So, to respond to the requests the Amazon-owned brand decided to revamp things for them. However, their terms became worse as they pulled out in-stream ads, restricted logo length, kept the same revenue split, and more.
And one main thing that irked fans was the termination clause. In point 6.4, the statement read, “If you terminate this agreement, a maintenance fee will be deducted from your remaining balance. The maintenance fee will be lesser than the accrued program fees for your Twitch channel or $25.”
Looking at this, many creators protested as they threatened to leave the platform. Popular YouTuber MrBeast took a dig with a harsh tweet, saying, “If Youtube did this sh*t I’d lose my mind.” However, the post was deleted later, with Jimmy adding on to new ones with fellow creators.
Asmongold said, “I don’t say it lightly but I think this is a legitimate situation where streamers should consider boycotting Twitch or moving to other platforms. Making common and harmless forms of advertisement literally against ToS so Twitch can monopolize more of streamers’ income.” And then, more participants jumped in, talking about the same. Here’s what they said.
Leaked footage of Twitch’s business team.
Today’s branded content policy update was overly broad. This created confusion and frustration, and we apologize for that.
It has been done @kick Goodbye Twitch
Ninja went off on Twitch during his stream today changing their simulcasting rule. He will NO longer be allowed to stream on YouTube, Facebook or Kick if he is live on Twitch Even though he is not a Twitch partner or making any money on Twitch
The next couple years are going to be very interesting in the live streaming world of gaming, I think @kick in particular has a unique open window of opportunity.
I'm honestly going to have to re-evaluate if Twitch is the place I want to create content on moving forward. I've never really had this feeling before, and it's something I need to sit down and figure out... This is a weird fucking time...
This is garbage. Imagine working hard af to draw in sponsors, brand deals, and other advertiser driven campaigns to a platform like Twitch and now having to abide by the following AD restrictions. Going to have to start bringing my Esports competitions to Kick I guess😅 Show more
Twitch has new Branded Content Guidelines. - On-stream logos are limited to 3% of screen size. - Burned-in video Ads are NOT allowed. - Burned-in Display Ads are NOT allowed. - Burned-in Audio Ads are NOT allowed. #TwitchNews #TOSgg
A message to Twitch.
Hey @Twitch how about instead of handicapping what creators make, you help them make more? Seems more logical.
So, Twitch uploaded another post apologizing for this grave mistake. In that, they made it clear about having plans to revamp the entire thing. Moreover, the platform claimed to acknowledge their mistake and promised to upload an updated version of the same.
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Now the question is, will Twitch really publish something for the creators? or will they continue to be the same, pushing the big names to call quits?
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