A heated discussion has broken out within the streaming community following Kick’s recent signing of xQc. Kick is a well-known streaming platform. With Kick aggressively targeting big-name streamers through expensive non-exclusive contracts, this high-profile arrangement represents a significant shift in the industry’s power relations.
Some Twitch employees, however, have criticized this decision, claiming that funds would be better spent enhancing the site itself. The disagreement over how to balance streamer acquisitions and product development in the constantly changing esports industry is highlighted by the conflict of views.
The Twitch employee’s criticism over xQc acquisition
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A Twitch employee voiced their displeasure during xQc’s Twitch live on the allocation of resources for streamer acquisitions rather than concentrating on improving the platform. “I think they need to build a better product before giant streamer acquisitions,” they wrote in a chat message. They further added, “I believe that putting acquisitions first is placing the horse before the cart.”
The staff member compared marketing expenditures to starting a restaurant, saying that doing so without first assuring a strong product basis could result in problems. In the long run, they contended, emphasizing product development would be more advantageous.
xQc’s Response and Perspective
After reading the chat message, xQc responded with an ardent refutation. He questioned why the Twitch employee had decided to work for Twitch while it was still being developed. He suggested that advancement or investment in a platform shouldn’t be contingent on perfection. In response, xQc said, “Why does everything these days have to be perfect to be worth anything? What do you want from me, to fix the product in a day or two? What’s expected of me? A product cannot be instantly flawless. There will be some bugs, but that’s part of the journey.”
The well-known streamer emphasized the iterative nature of product development while admitting there might be mistakes made along the road. He underlined that the quest for perfection shouldn’t stand in the way of progress and that people can still find value in a product that is still in development.
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The argument between xQc and the disgruntled Twitch employee has ignited a crucial discussion about the industry’s streamer acquisitions and product development. It’s critical to balance luring well-known broadcasters and improving the customer experience. Platforms must take comments seriously, welcome constructive criticism, and devote resources to ongoing development.
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Success in the streaming sector ultimately depends on striking a balance between hiring top people and producing a superior product that lives up to the demands of the streaming community. Perfection should not be sought after; instead, progress and growth should be welcomed as necessary components of the evolutionary process.
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