In the world of American fast food, the golden arches of McDonald’s have somewhat of a holy status. The classic menu holds a special place in every burger lover’s heart. But, after all these years, Ronald McDonald’s throne finally has been shaken. And it is none other than the top dog of YouTube, MrBeast. 

Jimmy Donaldson, aka MrBeast, is one of the biggest and most successful influencers in the world. Other than owning multiple highly successful channels on YouTube, Jimmy also has a highly profitable retail business; His chocolate brand Feastables and fast-food chain Beast Burger. In a very short period, Jimmy’s brands have grown to stand toe to toe with global giants. 

MrBeast vs McDonald’s: Why does Beast Burger stand a threat to others?

Although McDonald’s has been around since 1940, and has successfully spanned around the globe, MrBeast’s Beast Burger is gaining a true reputation in the industry in a brief period compared to McDonald’s. While Jimmy’s huge reach is an aspect behind this success, it is not the only reason. Many other reasons are also at play here:

• Record-Breaking numbers: Beats Burger managed to reach ‘a million burgers’ sold milestone in a matter of weeks. But that’s not it. The very first brick-and-mortar outlet of the brand had a record-breaking 10,000 visitors. 

• Quality over Quantity: While Beast Burger may not offer much in terms of menu variety, it levels the field with its incredible food quality. Each item presents something new to the table, for a very reasonable price. 

• Online infrastructure: Unlike the traditional brick-and-mortar outlets of other fast-food joints, MrBeast took his brand to new levels by making the ordering process mostly online website and app-based. Making it far more accessible across the USA. 

• Masterclass marketing: One of the most powerful tools of Beast Burgers is the online presence of their brand. Being a world-famous influencer, Jimmy has millions of fans all over the world. With a single Tweet, MrBeast has the power to summon thousands of fans anywhere, revolutionizing classic promotional and marketing strategies.

• Understanding the needs of the younger generation: Unlike the attempts of other big players in the fast food industry, MrBeast truly understands his audience, who mostly ranges from kids to young adults. His quirky methods, like making Shrek-inspired menu items or making other influencers give his brand a shoutout, help him attract the eyeballs of young fans all over the world.

These reasons, mixed with Jimmy’s presence, make him one of the top contenders to take the crown of the next big thing in the fast food world! 

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