Microsoft and its innovative marketing strategies are always fun. The ongoing year’s first half has arguably been a Microsoft showdown. From acquiring Call of Duty developers in a $69 billion deal to investing in the most hyped games of the year, Xbox has made all the correct moves. The console giant has been the pick of all its rivals for the past few months. And with the forthcoming plans, the developers aim to only move forward. While the fans were not over with Starfield’s limited edition yet, Xbox has another treat for gamers. 

If there’s an ideally perfect combination, it has to be games and pizza. Not just the gamers but Xbox agrees to the fact as well. The company has brought the most innovative gaming controllers to the market. “Pizza scented controller” is claimed to be the world’s first pizza-themed controller. Although the players cannot purchase it directly they can participate in a giveaway. As the new pizza-scented controller takes all over social media, here’s what you need to know before you think of using it. 

Xbox Says “Pizza Time” Gamers! Here’s How to Use the Latest Controller 

Using the pizza-scented controller isn’t as complex as it might sound. The gamers need to remember just a few basic instructions to enjoy the woody fragrance. 

• Firstly, attach the pizza battery cover to the controller while making sure three AAA batteries are inserted into the scent diffuser. 
• Now add 1-2 drops of the perfume vial into the central pepperoni with the white cotton pad.

Once thorough with the above-mentioned steps, players can turn the scent diffuser. And there’s the scent of Pizza to make your gaming ‘pizza themed.” Just a reminder as irresistible as it might smell, you are not supposed to eat it!

The console giant has always been way ahead of its rivals when it comes to marketing. The team at Xbox never shies away from spending the extra bucks on branding for a particular title. Starfield is one current example of genius marketing. The newly launched pizza-scented controller aims to promote the upcoming Teenage Mutant Ninja Turtles movie. Besides the controller, lucky participants would also get the movie-themed skin. According to the makers, pizza is the turtle’s favorite meal and hence called for a specialized edition. 

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Retweeting the original sweepstakes tweet from Microsoft Xbox that revealed this new controller type is the only requirement to enter the competition. Starting today, July 24, and lasting through August 13, 2023, is the promotion. Among those who retweet this post, one winner will be randomly selected. 

There hasn’t been any official confirmation by the makers on how many controllers are included in the prize pool. In any case, the number would always fall short of pizza lovers in the gaming community.

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