Starfield is arguably the most-awaited title for 2023. Furthermore, Xbox is marketing the Bethesda title at an extensive level. From a special constellation edition to pre-loads starting soon, Xbox is not leaving any stone unturned. But sometimes Xbox does not even have to spend a penny on the marketing of the title.

The recent hype around Starfield was created by a simple retweet from Xbox. They just had to retweet NASA’s latest discovery; the rest was handled by Starfield’s loyal fans. This marketing tactic has brought in a huge amount of new fans for the upcoming Bethesda title.

Xbox shows marketing genius after NASA spots an anomaly in space

Recently, NASA shared a discovery made by the James Webb telescope. The telescope had spotted a giant ‘question mark’ shaped object in deep space. While space enthusiasts are calling it a black hole sucking a galaxy in, Xbox has something else in mind. Xbox Game Pass account tweeted out, “Turns out we didn’t find all the Riddler trophies.” With this, they were referencing the Batman: Arkham Knight game.

However, Starfield fans had something else in mind. Multiple fans started rallying that this object in space is not related to Batman: Arkham Knight game but to the upcoming sci-fi title from Bethesda. Fans started to point out that the space-based game might contain answers to this mind-boggling discovery.

Read more: Expansive Ship Building Feature In Starfield Might Let You Build Ships As Big As the Empire State Building!!

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Furthermore, some fans are also claiming that this is a marketing trick by Xbox. Fans claimed that Xbox is secretly collaborating with NASA to promote Starfield. However, this theory seemed a little far-fetched for some gaming fans. Whether this theory is true remains unknown. However, a fan cheekily said, “Check back again on the first of September, and it’ll be Starfield.”

Starfield fans share their hilarious theories on the mysterious object discovered in space

Since Xbox gave their Batman: Arkham Knight theory, Starfield fans have also come forward to share their views. They are calling it a marketing tactic by the console giant as the upcoming title is all about exploration.

Fans pointed out how all of this came together at the right time, considering Starfield’s release is just around the corner.

Another fan had a brilliant idea that will hopefully inspire some Starfield developers.

Whether to not fans will find this object in-game is still up in the air. Starfield comes out on September 6 with early access beginning from September 1. What are your thoughts on the mysterious object found in space by NASA? Let us know in the comments section below.

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