Handling a brand and running it alongside tough competition is not easy. And staying at the top of your game while doing so is even harder. Shuhei Yoshida served as president of Sony Interactive Entertainment for around eleven years and brought the PlayStation brand to new heights of popularity.

Maybe that’s what made him eligible for Bafta’s prestigious fellowship award. At first, he could not believe how he could get that award. And the very next moment, he shows how.

Sony PlayStation’s Shuhei Yoshida talks about live service games and their effect on gamers!

He is the one person who should get the credit for most of those highly creative games that fans have come to love. He greenlit games like The Last of Us, Uncharted 4, and even God of War 2018.

Yes, developers always end up getting the credit that is due to them. But he is the one who gives the go-ahead. Let’s face it, this is a business, and taking the right decisions matters a lot. And for every effort of his and for changing gaming forever by putting out such excellent titles, he has been presented with the honor. He left his position back in 2019, though he has a lot of insight to share on the future of gaming.

While talking to the Guardian recently, he explained how humbled he was to receive this award: “The people who have received [this award] before are all creators! Amazing, talented, genius people! I don’t know how I fit in,” as before him Shigeru Miyamoto and Hideo Kojima were the recipients of this award.

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And like all those revolutionary creators, on the inside, he is a gamer, too. He plays a bunch of games and does not mind praising rivals like Nintendo. And he finally explains that he thinks of video games as a medium that makes technological advancements fun. Then he moves to comment on the state of gaming nowadays and the effect of live service titles on it. “You don’t want to see the Top 10 games every year being almost the same, all games becoming service games… That would be a bit boring for me.”

It makes sense too; most developers have taken to just copying what the most popular developers in the industry are doing. And that causes burnout among gamers as well as developers. Even though Sony itself is developing a bunch of new Live service titles, fans can expect those to be more distinguishable, all thanks to the great track record that Sony’s first-party developers have.

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