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Microsoft’s acquisition of Activision Blizzard is now a reality. The $69 billion deal has gone down in history to become the biggest acquisition of a video game company. However, this deal might disrupt the advances of rivals like Sony PlayStation and Nintendo. FTC banned the deal to reach fruition due to them doubting the future of the gaming market.

However, Microsoft proved to the judges their acquisition of Activision Blizzard will not be a hindrance to the gaming world. But looks like the rivals are launching counter-attacks of their own against this deal. And the first step taken is taken by Sony with a $2.1 billion move.

Sony looking to invest $2.1 billion in R&D

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While Microsoft and Activision are closing their deal, Sony has started taking strides toward their future planning. According to the report published by Nikkei, Sony is spending over $2.1 billion on games research and development till March 2024. This takes up around 40% of their total budget. Furthermore, this amount is 10% higher than FY23 and double of FY20.

Notably, the PlayStation makers are focusing more on the R&D of new titles as this budget surpasses their spending on electronics and semiconductors. Moving forward, their focus is also shifting towards live service games as 60% of all PlayStation 5 development projects will go towards these games. Sony is targeting to add 12 live service games by March 2024. They have also invested in Epic Games and their game engine.

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Read More: “Next 10 Years Will Be One Hell of A Rollercoaster”: Fans Predict Activision Deal To Be A Major Game Changer In the Industry, PlayStation & Xbox To Begin Gaming Acquisition War?

But a shocking reveal from the PlayStation makers came in the form of their interest in the metaverse. Sony is looking to expand their reach in ‘extended reality’ and gain footing in the metaverse. However, fans are wary of this decision as Meta had tried the same in the past. They fear Sony will suffer the same fate as Meta. But some feel Sony can achieve something greater from this.

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Sony Group president, Hiroki Totoki, is also looking forward to the changes Sony will bring forth. He said, “We will continue to make strategic investments going forward, prioritizing intellectual property.” But will all these changes from Sony be enough to take on the $69 billion Microsoft-Activision deal? What are your thoughts on that? Let us know in the comments section below.

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