MrBeast Reaches 200 Million Subscribers – Will His Experimentation With Content Lead Him to Surpass T-Series?

MrBeast has surpassed yet another unthinkable milestone! The 25-year-old became the first solo content creator to cross the 200 million subscribers mark on YouTube. With this, he has taken a step closer to reaching the top spot on the platform. This has also added a new twist to the war between MrBeast and the most subscribed channel on YouTube, T-Series.

Rivalry with T-Series is not a new thing for content creators. First PewDiePie went head-to-head with the music label to retain his top spot on the subscribers chart. Carrying the legacy of PewDiePie forward, MrBeast has decided to challenge the T-Series. In the all-out war to reach the top, the YouTuber has tried a bunch of new strategies.

Ways MrBeast experimented with his content to gain an edge over T-Series

The 25-year-old YouTuber is known for creating out-of-the-box content. He broke into the scene with his massive giveaways and fun challenges that came along with them. It can be argued that MrBeast created an entire sub-genre of YouTube with his content formula. While it did make him popular among the masses, he still needed more to topple T-Series. Thus began his stint of experimenting with his content.

In the months of September and October, the YouTuber has revamped his videos. The biggest change fans saw was regular uploads coming every week. Earlier MrBeast used to release videos on a monthly basis. Now he is producing videos on a much bigger budget on a weekly basis. The budget of his latest videos easily surpasses the budget of his most-expensive video in the past which was based on Squid Games.

Furthermore, he has also stepped foot in short-form content like YouTube Shorts and TikTok which has brought in more subscribers to his main channel. Apart from this, he is creating brand awareness for himself by working alongside many popular content creators and celebrities in his videos. His snack brand Feastables and his multiple regional language channels also add to his brand awareness. And his latest tie-up with the Charlotte Hornets basketball team to sign a jersey patch deal is a major move.

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Another aspect that MrBeast improved upon was listening to audience feedback. Many fans had started to complain his videos were becoming too fast-paced. Heeding the complaints of the audience, the YouTuber has brought in slow-paced videos with his latest uploads. He has also introduced the $1 vs $100,000,000 series where he showed fans cheap to expensive items in the automobile, hotel, and housing industries till now. MrBeast also started a video series where he tests out match-ups between two objects, with the latest one pitting a Lamborghini against a shredder. All these experiments with his content landed him with 200 million subscribers.

Will MrBeast’s new form of content enable him to surpass T-Series?

In a tweet shared by MrBeast, he announced he has crossed the 200 million mark. He went on to thank his fans while also making a bold claim. He said, “This is just the beginning though, I still have decades left in the tank.” Many netizens have taken this as a warning call for T-Series as he now gunning for their spot. But a question arises after this – Is MrBeast’s current content formula enough to overthrow the top spot holder?

Undoubtedly the 25-year-old has made strides to the top like no other. He is growing at a whopping pace of approximately 1.5 to 1 million subscribers a day. So it cannot be denied his current content strategy is gaining the love of the fans. However, his main competition is sitting at 251 million subscribers at the moment, and they have a steady growth rate too. Comparing the two channels means MrBeast will be overtaking the music label by the first quarter of next year.

To reach that mark, however, the YouTuber has to constantly experiment with his video ideas. This experimentation could mean a number of things – From bringing back fan-favorite classic series like ‘Anything you can fit in this circle, I’ll pay for’ to creating a whole new series, possibly a challenge-based series. The YouTuber can also recreate his most popular video based on Squid Games into a game show by collaborating with a streaming service or YouTube. And bringing in other content creators and prominent celebrities into your video can always be the safe option to opt for.

However, it will only be possible if the YouTuber changes his strategies even further. To beat T-Series, he seriously has to pull out something from his creative bag that would even leave him astonished along with his fans. And the fans would definitely want the YouTuber to create something never seen before.

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