Taylor Swift’s appearance at the NFL game on Sunday had taken the internet by storm. Following the NFL handle controversy, MrBeast has also given his thoughts in the heated ongoing social media debate. While the marketing stunt has left the community divided, YouTube King has picked a side and given an interesting reason behind the same. 

The American singing sensation Taylor Swift has a phenomenal fan following. Thus, when fans spotted her at the MetLife Stadium along with other celebrities like Ryan Reynolds, Blake Lively, Hugh Jackman, and others, all eyes were on the NFL game. However, no one could have predicted the controversy that followed. Amidst all the debate, another social media icon, MrBeast, stands against the ‘Swifties’ criticism. 

MrBeast extends his support to the NFL marketing, highlights the strong influence of Taylor Swift fans on the sport

MrBeast and Taylor Swift are pioneers in their respective fields. Very few stars have their level of fan following and influence. Recently, a marketing strategy attempted by the NFL’s official social media handle on X and Instagram left the internet divided. While some fans had thrashed the sporting brand for cashing in on Swift’s popularity, some were delighted.

Jimmy Donaldson aka MrBeast, through an unfiltered tweet, expressed the importance of such marketing in sporting events. Well, if the YouTube King has advice for marketing, you take notes. Also, MrBeast’s tweet sparked an interesting speculation about him being a member of the Taylor Swift fan club! 

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Taking his opinion to X (formerly Twitter), he wrote, “They should keep leaning into it. Every time she trends on Twitter I notice the Chiefs are playing and tune in. Only games outside of the Super Bowl I’ve ever watched lol.”

Evidently, the creator was in support of the decisions made by the NFL handles as he expressed the impact the pop star has. Moreover, he advised the labels to keep on adapting such branding strategies.

“Chiefs are 2-0 as Swifties”: What sparked the controversy? 

The controversy can be traced back to a simple marketing tactic NFL’s social media handles had applied cash in on Taylor Swift’s appearance. While the singer had attended the match to support her rumored boyfriend Travis Kelce, the NFL took the opportunity to get some limelight from Swifties. 

They had changed their official Instagram bio to “chiefs are 2-0 as Swifties” and their X feature images to Taylor Swift’s snaps from the match. All these steps were subjected to a massive backlash by some NFL fans. Eventually, the Swifties reference was removed from the handle. 

Now that MrBeast has expressed his support for the move, it will be interesting to see how the internet reacts to the opinion. 

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