Nintendo Switch’s latest exclusive, The Legend of Zelda: Tears of the Kingdom, is merely days away from launch. Fans have been waiting for it very impatiently. The game has already gotten a bunch of leaks. And Nintendo’s official Twitter account continues to tease a bunch of gameplay mechanics present in it.

Amidst all this, something very exciting has popped up in New York City, and if everything else failed, this one thing would surely attract the attention of numerous new gamers.

A new Zelda: Tears of the Kingdom billboard lights up New York City!

Zelda: Tears of the Kingdom is already a “great success” when it comes to sales. This game is already pretty hot on pre-orders, and reportedly its special edition copies are already out of stock pretty much everywhere.

Other than those longtime fans, there are numerous gamers who will be playing a game in this series for the first time. This kind of attention is only garnered in two ways: through brand power and advertising.

Nintendo has no shortage of brand power associated with its IPs. Everyone knows most of their major franchises. On the other front, Nintendo is doing the best it can. They have already released a bunch of trailers showing off their new game. They even did a showcase with longtime Zelda producer Eiji Aonuma to give fans an extended look at this new title.

Read More: Guardians of the Galaxy: Volume 3 Viewers Experience a Masterclass Marketing Trick for Zelda: Tears of the Kingdom

The hardest blow was the third trailer that Nintendo released. It was over three minutes long and showed this game in an altogether new and exciting light. Its music was nostalgic, and Ganon looked phenomenon. This trailer convinced many more people to buy a copy of this title. But Nintendo is not done, it seems; they have even started showing the clips of Tears on the Kingdom in theatres with popular movies. And now people in New York City can take a glimpse at the game on a huge billboard.

The billboard shows a brief clip of some gameplay in repetition, but this surely illustrates how big Nintendo wants this game to be. And there is a chance it might end up being one of the most successful Nintendo Switch titles ever. Maybe it would even cross Pokemon Scarlet and Violet numbers? For those results though, fans have to wait until after the launch.

WATCH THIS STORY: Best addition to Nintendo’s Exclusive Million Seller Club in 2022