Netflix to Gear Up Its Video Games Category Following the Company’s Healthy Stock Growth

Netflix has been the talk of the town for a while now. The streaming platform reportedly was not doing well. Account sharing and other shenanigans added more headaches to the platform. But it seems like the hardships are finally coming to an end, as Netflix stocks are rising at a healthy pace.

The platform has been witnessing positive growth in the subscriber count. Moreover, the gaming feature that they offer is also adding to the positive merit that Netflix is currently enjoying. The platform is trying to increase its economic profit even more by investing more in these contributing factors.

Netflix to invest more in its gaming front

The popular streaming platform was in a shaky place recently due to varying factors. The account sharing issue was a big block in their revenue generation. But now, according to the latest reports, the platform is having positive growth. The stocks have climbed 9%. According to Bloomberg, Netflix’s lower-cost ad service reached a peak of two million monthly subscribers.

Another pillar that has also contributed to the growth is the games the platform offers. Thus, they are planning to invest more in this department, aiming to widen their growth and broaden their reach. Currently, the platform offers 55 games that users can play on smartphones and tablets. These help the users to engage in entertaining leisurely activities when they are not streaming on the platform.

Netflix is planning to bring 40 more games into the mix. This will take the total game tally to 95 by the end of 2023. Thus offering the users a plethora of games to choose from.

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Moreover, Netflix is also considering making a substantial change. Reports suggest a shift from Microsoft, Netflix’s ad tech and sales partner. This will be a big step for the platform, as they are taking a step back from a potentially powerful ally.

The streaming platform is planning to bring the tech operations in-house, thus balancing the cost. These mainly are based on the fact that their deal with Microsoft is coming to an end this year. But, if they decide to sign a deal with Microsoft again, likely the tech operations may continue the same way.

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Apart from that, Netflix has lined up some unique titles for subscribers this April. The entertaining pieces on the list include the second season of Welcome to Eden, The Boss Baby: Back in the Crib season 2, and many more.