Netflix Sets Its Eyes on the Gaming Industry With Its Own Internal Game Studio

Streaming giant Netflix is a household name in today’s world. The platform has an ever-expanding library of shows and over 200 million paid subscribers! Even big Hollywood stars sometimes prefer doing Netflix shows over movies. That’s how big it has become. 

Undoubtedly when it comes to streaming platforms, Netflix is the king, but they don’t want to stop just there. The brand Netflix is always on the prowl for finding new avenues and opportunities to expand its horizons. And this time they have set their eyes on the massive market of video games! 

Netflix establishes a new studio for its Gaming venture!

Netflix is pushing to stable its feet in the huge and very profitable market of mobile gaming. With their new announcement, the streaming juggernaut has revealed that they have established a gaming studio in Helsinki, Finland. The co-founder and general manager of the Zynga Helsinki game studio, Marko Lastikka leads this studio.   

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This isn’t the first time that the streaming platform has established a game studio. They had previously accrued Next Games, Night School Studio, and Boss Fight Entertainment. According to the company, each of these studios is designed to specifically make games catering to a variety of tastes.  

What are the reasons behind this plan? 

According to the streaming giant, they choose to locate their studios in Finland because it has some of the best talents in the world. And besides that, it can be expected that this location will also serve as the venue for the new their new gaming studio.  

Till now, the streaming service provider had many deals and acquisitions to make its place in the mobile gaming industry. Earlier this year, it acquired the Finland-based company named Next Games which was founded by a former Rovio executive. Later it also acquired Texas-based Studio Boss Fight Entertainment. 

But sadly, even after all these efforts, barely anyone knows about games developed by Netflix. The total catalog of games has only seen 23.3 million downloads and only 1.7 million daily users. These stats show Netflix still has a long way to go if it wants to see success in the gaming market.  

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What are your thoughts on Netflix dipping its toes into the Gaming industry? Have you tried any of their games yet? Let us know in the comments below.