It’s always hard to predict what MrBeast will be up to next. Known for his collaborations, he has quickly risen to become the biggest YouTube star. While growing on YouTube, he also crossed the 200 million subscriber mark. A feat that most creators can only dream of.

This time, the YouTube star has put his sights on the NFL and has decided to celebrate his 200 million subscribers by standing in as a “sub” for a team. While most thought this team would be the Carolina Panthers, MrBeast surprises his fans again.

MrBeast and the NFL

MrBeast recently stepped on the field, and many fans were instantly confused. While most fans just wear the Jersey, the youtuber took it to another level when we appeared at the Tampa Bay Buccaneers vs. Atlanta Falcons NFL game.

MrBeast showed up in full attire for the Tampa Bay Buccaneers. This included a jersey, football pants, and cleats, raising questions about the purpose and intent behind this unusual attire. However, considering MrBeast’s background as someone born in Kansas and raised in North Carolina, the connection to the Buccaneers is left unexplained.

The video was posted by the NFL page on X (formerly twitter). It read,  “@MrBeast is ready to sub in for the @Buccaneers at any moment. 😂” While this would often be considered a joke, MrBeast’s reply to the post left fans in shock. In the comment, MrBeast revealed that the Buccaneers gave him a 48-hour contract for a video. He also stated, “hopefully I get some time,” hinting at his desire to get on the field. The Twitter post shows a clip of MrBeast finding his fans even at the NFL game with young kids asking for an autograph, to which he happily obliged.

NFL’s need for this collaboration

The NFL’s decision to involve MrBeast aligns with its efforts to engage with the gaming community and younger audiences, combating the aging demographic of its traditional viewership. The NFL has previously integrated gaming elements, such as the Toy Story-themed game, and NFL team skins in the popular video game Fortnite. All-star quarterback Patrick Mahomes’ participation in Fortnite’s Icon Series further illustrates the NFL’s commitment to bridging the gap between sports and gaming.

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MrBeast’s partnership with the Charlotte Hornets in the NBA demonstrates his growing involvement in traditional sports franchises. He referred to the Hornets as his “hometown team” on Twitter, which pushed many of his young fans to learn about the team. His YouTube channel’s increasing popularity has helped him transcend into the broader cultural mainstream.

The integration of gaming and gaming influencers into mainstream culture is significant, with gaming now surpassing the music industry and movies in terms of its cultural impact. While there is yet a lot to learn about the collaboration, we just might get the explanation in an upcoming MrBeast video.

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