Most Subbed Twitch Streamer Might Lose More Than $1Million in 2023 if He Continues on the Jeff Bezos Owned Platform!

Kai Cenat recently dethroned the elite streamer xQc as the “most-subbed streamer” on Twitch. But despite the epic milestone, Kai might face a loss worth millions on Twitch thanks to the purple platform’s new revenue split system.

It hasn’t been very long since Kai joined the live streaming platform. But the 20-year-old won over the Twitch audience with his regular livestreams, leading to 100,000 subscribers. He mainly streams himself, chatting casually with the fans or playing video games like NBA 2k and Grand Theft Auto V.

The New Twitch revenue system can be a major loss for Kai Cenat

Kai Cenat is now enjoying his new title as the most-subscribed Twitch streamer with over a hundred thousand subscribers. However, the latest policies by the Jeff Bezos-owned live streaming platform can cause this new King a lot of trouble, especially the revenue split.

A Twitter user and marketing enthusiast, Devin, claimed the latest 50/50 split system on Twitch might cause a $1,071,440 loss next year. Undoubtedly, it is a considerable amount to lose. Devin even voiced against the new revenue split system and wants the platform to revert to the previous one.

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According to Twitch’s previous revenue split system, creators kept 70 percent of the revenue while the platform kept 30 percent. After the new update, the revenue on a channel would be split in half between the creator and Twitch.

What can this new 50/50 revenue system lead to?

This new revenue system seems unfair to the creators like Kai Cenat, who spend a lot of hours and effort behind their streams. It is unfair to the creators, as they have to give up half of their hard-earned money to the platform for using it to live stream.

Devin also shared that the Jeff Bezos-owned platform is the only one to take 50 percent of its creators’ revenue. Even competitors like YouTube and Facebook Gaming offer more than 70 percent of the revenue. The Twitter user even claimed that “if Twitch doesn’t change its revenue split system, “the next streamer’s rise to the top won’t be on Twitch.“

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Already many streamers have transitioned from Twitch to other platforms for multiple reasons. But this revenue system might encourage streamers more to leave the platform. Do you think streamers should leave the platform for the 50/50 revenue split?