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Influencers sell things branded with their name on them all the time. Some of the biggest names on YouTube, the likes of MrBeast, KSI, MoistCr1TiKaL, and Logan Paul, have their own chain of products that they sell. MrBeast sells burgers and apparel, while Logan Paul adds beverages to that catalog too. While most people do not pay much heed to these things, there are numerous kids who follow these content creators like anything.

And those kids would buy anything they sell, or any price they are asked to pay for it. And the most recent happenings in the UK have proven this statement!

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MoistCr1tiKaL reacts to kids buying KSI, and Logan Paul branded Prime Hydration at inflated prices!

KSI and Logan Paul have been business partners for a while now. They are so close that they started a number of ventures together too, one of them being the Prime Hydration energy drinks. These beverages started selling in the USA on 4 January, 2022.

A bottle of Prime was selling at $1.99 and a pack of 12 bottles sold for $24.99. It eventually made it to the UK too, but is in very short supply and a retailer decided to cash in on this shortage.

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They started selling this drink for a price of 100 pounds per bottle, which MoistCr1TiKaL found pretty shocking. He then researched around a bit and found a video talking about the owner of those retail stores.

The guy’s name is Mohammad Azar Nazir, and he is an off-shore owner of these retail establishments. And he has been using TikTok to market these drinks and encouraging kids to buy from his stores.

MoistCr1TiKaL also found out that Mohammad is actually an ex-convict who was once incarcerated for selling drugs. MoistCr1TiKaL simply said that these drinks are decent enough to drink, but for a second of TikTok clout, they are not worth it. Especially at a price of 100 pounds.

It remains to be seen where this craze would end, and if someone would find a solution to this issue.

Fans are showing their surprise too!

In reaction to MoistCr1TiKaL’s video, numerous fans talked about how they find this new craze weird. Some also mentioned that these drinks are overpriced as it is and someone buying them for such a high price is nothing short of stupidity.

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What are your thoughts? Do you think this drink is worth this insane price? Let us know in the comments!

WATCH THIS STORY: Ranking YouTube Superstar MrBeast’s most watched videos of all time