Sony currently sits on the throne of the gaming industry, after its recent acquisition of Bungie for $3.6 million. However, Microsoft is preparing an arsenal of extraordinary weapons to dethrone Sony. And the CEO of the company is also confident enough to say that the deal will see the other side of the tunnel.
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Microsoft is prominent in the technological field, especially for developing the well-renowned Windows OS. But the American multinational company also entered the gaming industry in 2001. They have been competing against Sony with their excellent Xbox consoles, but the poor game library was holding them against the Japanese.
Microsoft is confident of acquiring Activision
Microsoft has been trying to buy the American game company Activision, which created the famous Call of Duty series. They have put in a $69 million worth offer to buy Activision. But the biggest challenge remaining is to get a green light from the regulators.
Microsoft CEO Satya Nadella says he’s confident regulators will approve of the deal to buy Activision for $69 billion.
Speaking with @EmilyChangTV he says Sony, the number one player in the gaming industry, has already made several recent acquisitions https://t.co/EO9g0BHMcQ pic.twitter.com/G5EwrXbI0t
— Bloomberg TV (@BloombergTV) September 22, 2022
However, despite the delays and roadblocks, Microsoft’s CEO is confident about getting a go for this deal. In a recent interview with Bloomberg, Nadella said, “Of course, any acquisition of this size will go through scrutiny, but we feel very, very confident that we’ll come out.”
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If Microsoft gets this deal done, it would be a significant win for the American giants. They would not only get their hands on the Call of Duty series but also on game series like World of WarCraft and Guitar Hero. It might solve their long-time struggle of having an inferior game library to PlayStation.
Nadella wants a competition against Sony
Microsoft is doing its best to offer more games to fans. Last year, they even acquired the studio behind The Elder Scroll series, Bethesda. Further, Microsoft Xbox has also joined hands with genius game developer Hideo Kojima. Despite all these efforts, Nadella and Microsoft are aware of Sony’s supremacy in the market.
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However, they won’t shy away from competing against the Japanese giants. Nadella said, “You know, we are number four, number five, depending on how you count in gaming. In fact, the number one player in this case, Sony, I even think in this period acquired three companies. So if this is about competition, let us have competition.”
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If Microsoft pulls off this Activision deal, it will become the third-largest video game company in the world. It would be interesting to see how this Microsoft-Activision saga unfolds. What are your thoughts on Microsoft CEO’s statement? Share them in the comments below.