“It’s Still a Lot”: YouTube Star KSI Responds to the Rumored ‘$7 Million’ Super Bowl Commercial

KSI and Logan Paul’s joint venture Prime Hydration is on its way to getting featured in the Super Bowl. The influencers made history by being the first ever creator-made brand that got to be on the Super Bowl. Neither KSI nor Paul revealed anything about the number they paid for the promotion, but in a recent video, that estimate may have been made public. 

In a recent video on his YouTube channel, Logan announced the spot. This was a historical announcement as getting a spot in the Super Bowl is considered one of the most expensive advertising gambles. But it didn’t stop the young entrepreneurs. While Logan didn’t reveal any numbers for the price, KSI may have given the hint in his recent video. 

Super Bowl Prime promo price revealed by KSI 

In his reveal video, Logan stated that prime is “an industry disruption.” Seeing the confidence that the influencers have for their brand, it isn’t surprising that they chose to take the gamble and go for the highly pricey Super Bowl advertisement to promote their brand to millions of families who receive the broadcast of the Super Bowl.

KSI recently made one of his signature Reddit videos, where he reacts to his fan-made memes and posts. In one of his posts, KSI spotted that his fans are speculating that to promote their brand, JJ and Logan paid as much as $7 Million. This figure shocked JJ himself. 

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Reacting to the wild assumption, JJ said, “I have got the number. I am not allowed to say. But I can say it’s not as high as this but it’s a lot!” JJ cleared the wind by sharing that even though the sum for the Super Bowl is not as high as $7 million, it is not very far from that. 

According to Forbes, a 30-second ad in SuperBowl 2023 will cost around $7 million. But now that JJ has agreed to share that they haven’t paid that much money, this only means that the ad that they are gonna showcase at the Super Bowl is not 30 seconds long. It will be much shorter, but it may be enough for them to sell their product to the American audience. 

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How much do you think will the internet sensations will have flushed out to feature their brand at the grandest of all stages? Drop your guesses in the comments below.