PlayStation recently signed a creative partnership deal with Travis Scott. Earlier this year, Travis sent waves throughout the gaming industry with his virtual concert in Fortnite. This, consequently, attracted lucrative deals from many top brands, including PlayStation.
Now, rumor mills suggest that the company might be working on a secret game with Travis Scott.
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PlayStation and Travis Scott may be teaming up for a secret game
Travis Scott has been one of the best marketing figures of 2020. Forbes did a dedicated feature around the Houston-based rapper in the extended list of ‘Top 30 under 30’ for this year. He has produced some mind-boggling numbers owing to his successful ventures with top brands like Nike, McDonald’s, Fortnite, and PlayStation.
Recently, PlayStation posted a blog regarding its creative partnership with the artist and hinted at what fans can expect.
“Travis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand – so we think this is a perfect fit. When we embarked on this collaboration, the most important thing was to keep it as open as possible, to allow space to explore interesting, creative ideas.”
There might be an underlying hint in Travis’ response to this.
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“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team. Most importantly, I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”
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PlayStation has been making use of celebrity power since the beginning of the year, collaborating with popular figures such as Naomi Osaka, Travis Scott, and Michael B. Jordan. They also produced an amazing advertisement featuring fan-favorite duo ‘Rick and Morty’. With big celebrity names by their side, Sony is looking to conquer the world with PS5.
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Are they also working on a secret game? What do you think? Let us know in the comments.
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