Who would have thought KSI and Logan Paul would own a successful hydration drink company one day? After all, a few years ago, these two content creators were exchanging punches in a boxing ring. KSI and Logan founded PRIME Hydration early last year, and have already established it as a successful brand with skyrocketing sales.
Their brand is getting more successful, as they signed deals with big sports organizations like Arsenal FC and Ultimate Fighting Championship (UFC). PRIME Hydration has established itself in the market and is now competing against the likes of Gatorade. But the market leader Gatorade isn’t the only competitor, as the Esports organization 100 Thieves came up with Juvee. Also, 100 Thieves CEO Matt ‘Nadeshot‘ Haag wants to compete with PRIME in blind testing.
Nadeshot wants to compete against KSI and Logan Paul’s PRIME with his Juvee
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On the latest podcast session of 100 Thieves cast, Nadeshot talked about various topics like the rumored Counter-Strike: Global Offensive, Valorant, and their Juvee energy drink. Recently, Juvee released a new flavor called the blue raspberry. It prompted the 100 Thieves co-owner to confess that he had recently met Vikkstar123 and Tobi, to whom he proposed a competition between Juvee and PRIME.
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He shared, “I had a blue raspberry kit in my hand. I want to put like brown paper bags. And you know, somebody walking down the street slugging back like a 36-ounce beer or whatever they have. I want to just put different blue raspberry-flavored energy drinks, especially PRIME, in a brown paper bag and just do like a blind taste test.”
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Nadeshot further explained that he doesn’t want to spread hate against KSI or Logan Paul through this experiment. Instead, he only wishes to demonstrate his drink is better. The 30-year-old further said, “I think we should just do that like, “Hey, try this energy drink, and you get to keep both which one do you like more.” I think nine times out of ten, if not ten out of ten, blue raspberry Juvees getting picked out of that bag.”
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It will be interesting to see if Juvee can defeat PRIME, the most well-known hydration drink right now. Which would you prefer, PRIME or Juvee? Share in the comments section below.