“I Remind Myself Like Steve Jobs…” – MrBeast Voices New Strategy to Take His Brand on International Lands Without Any Prior Knowledge

Jimmy “MrBeast” Donaldson is by far the biggest content creator in the history of YouTube. He is known for his larger-than-life videos and astronomical growth. One of the most adoring parts of Jimmy’s personality is his genuine love for his audience and fans. He strives to do and be his best for his audience, who helped him reach the peak he is today.  

One of the greatest challengings in Jimmy’s career is reaching his international fans as much as he wanted to. Two of his biggest retail businesses, BeastBurger and Feastables, become America-specific, challenging the strength to which he can promote his brand. According to the young entrepreneur, it takes a lot of effort and time to offer products in the international market. But to solve this problem, Jimmy has devised a great plan, one that would bring him much closer to his fans. 

MrBeast shares his plans to reach his international audience

Recently MrBeast was featured in an episode of Lex Fridman’s podcast. In their conversation, the two talked about various topics, including the future of huge social media platforms such as Facebook, Instagram, Twitter, and YouTube. They also discussed the plans that Jimmy has for his brand, relating to which he put forward his concerns.

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“The problem we are running into is it takes time to build up a supply chain and get Feastables in Southeast Asia, get Feastables in India, Mexico, Brazil, and all these places where we have giant pockets of our audience and same for the Beast Burgers, it gonna take probably years…” recounted MrBeast about some of the problems he is facing going international. 

But to solve this issue, Jimmy has already thought of a brilliant idea. If he can’t physically reach his audience, he will reach them digitally. That’s where his plans for creating a video game or something similar come into motion. Under this light, he exclaimed, “But with software, I can make a hypothetical game or whatever we end up doing and all my fans can, you know, use it tomorrow or the day I mention it.”

But the only issue with this is that Jimmy isn’t very knowledgeable in terms of making but growing up playing a variety of games. Jimmy is pretty sure about what a good game is. He gives an example of Steve Jobs saying, “I remind myself of someone like Steve Jobs, who didn’t know how to code, he just knew what a good product was.”

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In the end, what Jimmy comes forward with for his international fans is still under a thin veil. But looking at the enthusiasm that the young entrepreneur had about making games, it can be expected that video games have a very high priority on Jimmy’s list.