How KSI And His Friends’ YouTube Group Became an Empire Worth of $100 Million?

Building an empire worth $100 million isn’t easy, but seven kids from humble beginnings in the UK made it possible. Seven school-time friends: KSI, Simon Minter, Vik Barn, Harry Lewis, Josh Bradley, Ethan Payne, and Tobi Brown, started Sidemen to have fun and play video games. But with time, it has become a vast YouTube empire.

Sidemen are one of the most famous groups on YouTube, with an estimated net worth of $100 million. These are not exact numbers for their net worth but rough estimations. Now you might wonder how this YouTube group made so much money.

What is the net worth of Sidemen?

Sidemen have uploaded hundreds of videos on YouTube, each with millions of views. So they might receive a good amount from YouTube on the viewership alone. However, this wasn’t enough for these seven Englishmen to build an empire worth $100 million.

The English creator group has various brands and ad deals to boost their bank balance. But aside from the collective hustle, every member of this group has their own channel and business.

READ MORE: Jake Paul Goes Unhinged on KSI With ‘Mental Disorder’ Comment

If YouTube wasn’t enough for KSI and his friends to establish an empire, then they also have a premium website called Side+ where fans have to pay to watch exclusive content like behind-the-scenes or Side+ only videos. Undoubtedly, the fans won’t regret paying around $10 monthly or $92 yearly for the exclusive content.

How did KSI and his friends build this successful group?

Sidemen weren’t alone on YouTube, as other creators like Joe Sugg also had similar groups. However, they couldn’t match what Sidemen achieved. KSI and his friends were adaptive with their growth, changing their content over time. Sidemen began as a gaming channel but moved to skits and challenges over time.

Another great thing that helped Sidemen grow so much was the democratic system in the group. This English YouTube group never had a leader. Instead, they all shared the responsibilities of creating content. It helped them from preventing the growth of ego, which could have led the group to split like in most cases.

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Logan Paul once said that KSI and his friends could keep Sidemen running for a long time. What do you think about the Sidemen empire?