GTA Publisher Proud About Being Unaffected by the Infamous $70 Price Tag of Video Games

Grand Theft Auto developer has shared his take on the high pricing of video games and feels the industry to adapt to it soon. 

With the pandemic putting a halt to the world, the video game industry saw a sharp surge in sales. And the reasons were clear. People were locked up in their houses so they could spend more time playing video games, and a larger population turned their interests towards gaming. All in all, it was a big win for the gaming franchises as they could launch more titles in less time. 

But then, the world fought through it, restarting their life and it took a toll on the gaming industry. After all, the player count dropped significantly, and only the OGs stood back. Still, companies had an optimistic approach to releasing games and setting a price point, as they believed the community to even pay $70 for a video game. 

GTA devs share thoughts about high video game pricing 

On May 17, Take-Two had their quarterly earnings call that revealed their take on an important topic. For quite some time, AAA publishers increased the price of their titles to $70, which caused chaos in the markets. After all, the $70 price point was way above average, and fans raised concerns enough times. Still, some companies continued to sell at the same rate while pushing it down for a few handfuls of games. 

Shedding light on this topic, Strauss Zelnick said, “We’re not seeing pushback on frontline price. What we’re seeing is consumers are seeking to limit their spending by going either to the stuff they really, really care about, blockbusters, or to value and sometimes it could be both. And the good news is, we have a bunch of blockbusters, and we have a wonderful catalog.”

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Back in December, when Marvel’s Midnight Suns dropped, Take-Two cut down the prices by 33%. It was just a month after release when they took this decision, understanding consumer behavior towards video games. However, the GTA CEO believes the AAA titles to be reserved at the same price point as fans are ready to pay. Plus, they have an enthralling lineup for 2024, so dividing the price labels won’t be a problem.

Last but not least, various AAA publishers have walked into the $70 club with their titles. Some popular examples include Call Of Duty: Modern Warfare 2, Final Fantasy, Skull and Bones, and more. 

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Do you agree with the Grand Theft Auto publisher, or do you have a differing opinion?