It has been close to a whole year since Epic declared war on Apple. The famous 1984 Apple TV commercial that Epic used to start the courtroom battle will go down in history as one of the most well-designed diss in video gaming history. Fortnite vs Apple took over all news and social media in minutes after Epic posted the advertisement.
However, the narrative that Epic wanted to build is a difficult one. To portray Apple as a money-sucking blood shark while being a billion-dollar company is ironic. However, a great deal of the video gaming community simply runs on emotions. Therefore, many at the time put up a blind eye towards Epic’s overflowing bank to challenge Apple’s reason for charging $2 extra in the App Store.
ADVERTISEMENT
Article continues below this ad
The court battle between the giants has however revealed startling facts that the community did not know about. Recently, a hearing revealed that Microsoft sells Xbox consoles in pure losses. The entire money that Microsoft makes comes from the sale of software and not hardware.
Read More– Fortnite Champion Series: Infamous 0-Kill Squad Finally Gets Its First Kill in the Tournament
Epic is making more money than one can imagine from Fortnite
A similar startling fact came out yesterday after Nick Statt, reporter for Protocol, revealed minutes from the Apple vs Epic court hearing.
According to those revelations, Epic is making huge money from just skins in Fortnite. Fortnite released NFL skins back in November 2020. It sold over 3.3 million of those skins in the game.
Here’s a wild new number! Epic presentation on North American publishing referenced just now in court reveals Epic sold 3.3 million NFL skins in just the month of November and December of 2018.
— Nick Statt (@nickstatt) May 10, 2021
Given that the skins cost 1,500 V-bucks each, it amounts to $15 in real currency. That alone brought Epic around $50 million dollars. Epic has also revealed its top IP collaborations, which puts NFL in the third spot. Marvel and Star Wars are way ahead in their individual skin sales, and the list is quite a long one.
— iFireMonkey (@iFireMonkey) May 3, 2021
ADVERTISEMENT
Article continues below this ad
If we took all the recent collaborations into account, Epic is earning billions of dollars from a free-to-play title. Granted that there is no coercion in buying skins, and players can choose to spend their money at will, it now seems ironic that Epic chose to battle Apple’s monopoly in the app store for $2.
"Epic is seen as a successful major company earning billions of dollars a year” and not seen as a “sympathetic,” Weissinger is quoted as saying internally re: Project Liberty.
Apple now onto talking about Epic’s marketing efforts around taking on Apple and Google.
— Nick Statt (@nickstatt) May 10, 2021
ADVERTISEMENT
Article continues below this ad
While we don’t know the actual numbers, Epic is clearly making a ton of money from a game that is supposedly ‘free’. This single court-room battle has unearthed so many startling facts, it remains to be seen which party emerges as a winner and manages to hold its head high.
Read More– Fortnite Chapter 2 Season 6 Guide: How to Complete Week 9 Epic and Legendary Quests
