Home/Article

On one hand, Bobby Kotick the CEO of Activision is getting ready to finalize the deal with Microsoft. On the other, Elon Musk has been working intensively on pushing the limits of Neuralink. While both these tech giants are heavily taking over the news in the tech space, there is something brewing in the background.

With Microsoft’s Acquisition of Activision-Blizzard-King coming close to being a done deal, Bobby Kotick sat down with James Corden to talk about the future plans of the studio. During the meeting, Kotick mentioned working with new technologies like Neuralink to give players a more immersive gaming experience. This news has piqued curiosity among fans who are looking forward to what the future of gaming holds.

Activision’s plans to work with Neuralink for a more engaging feeling

ADVERTISEMENT

Article continues below this ad

Bobby Kotick held an all-hands meeting with ABK staff to discuss the acquisition and ABK’s future. James Corden hosted the meeting. Kotick discussed ABK’s evolution from an independent company to a publicly traded one. During the meeting, the talk show host inquired about preserving ABK’s distinct culture. Bobby stated that he cherished this culture, describing it as “magic” and “special”. He added that firmly believed that Microsoft’s interest in acquiring ABK was rooted in this cultural essence. He also expressed the company’s commitment to maintaining it post-acquisition.

“I think a lot [Activision’s] motivation is that we have these enormous communities of players of 400 million people in 190 countries around the world who are engaged every single day,” Bobby added, “I think people [at Activision] feel this incredible sense of responsibility to deliver for their players. And so I think that’s that recognition, and that appreciation, that the focus will be rewarded in the joy of hundreds of millions of people.”

Read More: Activision Teases Call of Duty for Xbox Game Pass in 2024, Expects to Close Deal Soon With Microsoft

Kotick talked about technological innovations, including the impact of mobile devices on the gaming industry. He mentioned the possibility of using Neuralink or other sensors for interaction with games, which could be aided by Microsoft Research. Along with Neuralink, he also mentioned how the innovation of VR will play a role in the future of the companies.

During the meeting, Kotick expressed his thoughts on Neuralink and said, “I talked a little earlier about the physical experience of interacting with something on screen. I think you’ll see things like Neuralink — you’ll actually be able to interact with things on the screen, where there isn’t a controller.” This has had fans wondering about what Activision plans for the future with the new technologies coming into play.

Xbox’s plans for the future

Activision’s CEO discussed the future of gaming and highlighted the importance of machine learning and AI. He also emphasized the need for more writers and actors to meet the growing expectations of gamers. Surprisingly, Kotick mentioned Elon Musk’s Neuralink as a potential technology for interacting with video games, describing games as a “more visceral” medium than movies or other entertainment forms.

ADVERTISEMENT

Article continues below this ad

Kotick went on to praise Microsoft’s research and development capabilities, including AI, machine learning, and data analytics. He mentioned the unlimited potential for the future of gaming due to these resources and the strong franchises owned by ABK. Kotick looked ahead to the next decade of gaming, mentioning transformative titles like Pitfall, River Raids, and Kaboom! from Activision’s history. He specifically hinted at the potential revival of Guitar Hero and expressed excitement about the endless possibilities.

The acquisition of ABK by Microsoft offers various opportunities. These include creating high-value subscription services and competing with Apple and Google in mobile gaming. This also includes exploring new technologies such as AI. Fans are eagerly awaiting the revival of iconic franchises and anticipating improvements to existing games like Call of Duty and World of Warcraft.

ADVERTISEMENT

Article continues below this ad

The interview between Activision CEO Bobby Kotick and James Corden sheds light on several topics. These include the upcoming acquisition of Activision-Blizzard-King (ABK) by Microsoft, the future of gaming. Does this make you excited for what’s coming in the future from Xbox and Activision?

Watch This Story: Which Is the Best Selling Call of Duty of All Time? A Trusted Insider Has Now Revealed the Answer