The arrival of Threads has taken the internet by storm. It seems like a more revolutionary step into the evolving formats of social media culture. Twitter’s new rival has already been making a lot of headlines in the gaming community. While some of the creators are divided and skeptical about moving to a new platform, some have announced their Threads debut in style.
The hype around the rivalry has reached the creator of Mortal Kombat 1. Mortal Kombat 1 is one of the most anticipated titles set to release in September. The makers have decided to reboot the widely loved series following the events of Mortal Kombat 11. The marketing of the title has been done in a way that promises to bring the old-school format of the series back to gamers. This time the co-creator has shared his thoughts on the Twitter vs Threads heated market controversy.
The Mortal Kombat Director Wants Answers
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Ed Boon, the director of the upcoming reboot expressed his state of confusion surrounding the ongoing shifts in trends of social media platforms. He seemed surprised by the humongous response Meta’s Threads has been getting from the netizens. The co-creator of the Mortal Kombat reboot didn’t expect such an overwhelming response from Twitter’s competitor. Taking to his Twitter, he wrote, “Lot of twitter clones have popped like Blue sky, Mastodon, Hive, etc..Is it my imagination or does THREADS seem to be getting more traction than those others?”
Lot of twitter clones have popped like Blue sky, Mastodon, Hive, etc..
Is it my imagination or does THREADS seem to be getting more traction than those others?
— Ed Boon (@noobde) July 9, 2023
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The mention of previously launched applications in an attempt to compete with the market giant is a point to consider. Although fans believe the shift in Twitter management has led to a paradigm shift in Twitter policies and culture. This is where Meta used its benefit and launched Threads at the most vulnerable time. No surprises, the platform has already crossed over 100 million users in just a matter of few days. The Mortal Kombat director might also find the transition from Instagram to threads smooth.
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Ed Boon has recently been really active on social media. He has constantly been reacting to fan speculations surfacing around his upcoming giant without actually confirming anything. Well, indeed the director is also a marketing genius. He has made sure that the hype and mystery around the game continue to develop until fans actually get to experience it.
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