The top fashion design firm, Dior, has announced a partnership with PlayStation. Yes, you read it right. The two elites collaborated on a very unique endeavor.
ADVERTISEMENT
Article continues below this ad
While on one hand, PlayStation has some of the most realistic games to boast about, and Gran Turismo 7 is one of them. With its ultra-realistic and highly detailed graphics, it is one of the best racing sims out there. On the contrary, Christian Dior is the leading fashion brand in the world. Then what might happen if the industry leaders come together to build a vintage car?
Dior collaborates with PlayStation to build a new car exterior
Gran Turismo 7 on the PlayStation is getting a new car exterior and driver’s costume, according to a recent tweet from Dior. Kim Jones, a renowned fashion designer, created a unique skin for the vintage, De Tomaso Mangusta.
Notably, each component of the skin had been separately designed by the fashion house. Even the driver’s outfit and accessories were carefully crafted.
READ MORE: PlayStation Fans Sound Off as Fresh The Last of Us Remastered Gameplay Reveals Insane Graphics
This demonstrates that PlayStation and Dior both exercised considerable caution in order to protect their brand values.
We are happy to announce our new collaboration with @PlayStation for @TheGranTurismo 7. A virtual capsule designed by Kim Jones takes the hallmarks of racing with the icons of the House to create ground-breaking skins and a customized vintage car, the De Tomaso Mangusta.#DiorGT7
— Dior (@Dior) July 30, 2022
Dior enters the video game universe with a capsule designed by Kim Jones for @TheGranTurismo 7. See the full racing set with the iconic Dior Oblique motif and CD diamond initials, and stay tuned for the video explaining all the details of the collection.#DiorGT7 pic.twitter.com/dkMeKY872b
— Dior (@Dior) July 30, 2022
The De Tomaso Mangusta has been in the game since day one, but comes and goes around in the Legendary car dealership.
— Gab Balao (@GabWantsAHug) July 31, 2022
The skins were designed with the 60s and 80s in mind. This idea was inspired by the design of the De Tomaso Mangusta, also famously called the “Goose“, itself. Additionally, the car is very popular among the GT fanbase because of its legendary status.
Dior and @TheGranTurismo 7 take inspiration from the House's legacy with nods from the 60s to the 80s in the virtual capsule designed by Kim Jones. Explore the exclusive skins and customized De Tomaso Mangusta from August 25 on @PlayStation.#DiorGT7 pic.twitter.com/QPVDWGYW2Z
— Dior (@Dior) July 31, 2022
Reportedly, this is the first venture for Dior in the gaming universe. Hence, this might change the whole industry, as more and more fashion houses might collaborate together with other games to showcase their wardrobe collections.
I'm not going to pretend I understand fashion, but I'm pleased for this collaboration. The style and colours have a retro racing vibe to it and hope to see other cars given a make over.
— Gareth (@GarethBattersby) July 31, 2022
What do fans think about the collaboration?
Many fans were extremely hyped as a collaboration like this might change both the fashion and the gaming industry for good. As day-by-day skins are becoming a huge part of any gameplay experience, such collaborations might help both industries to flourish for good.
Im looking forward to the new Tommy hilficker Golf 2. More than ever i wish this will come true instead of those boring beloved Tracks im missing and will miss till im 80 years old. And finally suddenly to be told: well you just lived in the wrong bubble
— Philipp Lühr (GrumpyModena) (@LuhrPhilipp) July 31, 2022
ADVERTISEMENT
Article continues below this ad
Some fans even think PlayStation has done an extremely good job of bringing the iconic fashion house for their 2022 exclusive. If the collaboration somehow succeeds, then you never know, both the elites might find a way to join hands again.
Great to see @Dior partnering with @PlayStation Now I would like to see @CHANEL x @PlayStation
— Volkan D. #PS5🔥 (@SoraxCloud22) July 31, 2022
ADVERTISEMENT
Article continues below this ad
What do you think about this exclusive collaboration? Let us know in the comments below.
WATCH THIS STORY: Best Open-World Games on PlayStation, Xbox, and PC
