Sony is really pushing PlayStation 5 as their primary console this year. It is not even surprising, as they have already announced that their new console would have better stock from 2023 onwards. So it makes sense that they are now pushing the marketing of their next-gen console so hard.
Their most successful full first-party game yet God of War: Ragnarok is still selling like hotcakes, but it appears Sony wants it to sell even better. Hence, they have come up with a very interesting way to market it!
Leviathan Axe from the PlayStation 5 game God of War: Ragnarok is spotted in London!
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People of London were going about their way when they noticed something extremely weird. An axe lodged in the ground. And this was no ordinary axe either. It was the Leviathan Axe, the main weapon of the legendary Kratos from the God of War series.
This axe has a special ability, which allows Kratos to throw it and call it back at will. Maybe he threw it too far this time around (a bad attempt at a joke). It does not look like it is going back to him anytime soon!
Jokes aside, this is a marketing ploy by Sony for its PlayStation 5 console. As it is part of their latest “Live from PS5” campaign.
This information regarding the Leviathan Axe was revealed by an official PlayStation account with the text “Breaking News – A GIANT Leviathan Axe spotted in London. Reports claim Kratos is furiously mashing Triangle in Midgard right now.”
The “mashing triangle” bit is a jape at players using that button to call back the axe by players. Later on, the account sent out yet another tweet saying that anyone wanting to see this axe in person can visit its location by Tuesday evening, after that, it would be gone.
Let’s hope Kratos is not fighting those burnt enemies at the moment, as the chaos blades would be pretty much useless against them.
Sony is really doing everything right nowadays!
From revealing the best of games for its console, releasing a brand-new PS VR headset to making sure everyone who wants to buy a PlayStation 5 gets one, it appears Sony is giving Microsoft and Nintendo tough competition.
And this new type of marketing has really got people excited!
Breaking News – A GIANT Leviathan Axe spotted in London.
Reports claim Kratos is furiously mashing Triangle in Midgard right now. #LiveFromPS5 pic.twitter.com/lWFYABPzl6
— PlayStation UK (@PlayStationUK) January 30, 2023
Damn and my mum said video games were fake
— Rif (@RifatAzim) January 30, 2023
OMG is this real???
where are the @metpoliceuk ? this should surely be breaking news???
— Richard Cook (@cookywook) January 30, 2023
Large axe the size of a small axe is completely blocking Southbank, near the London Eye. Please use caution and watch for emergency vehicles in the area.
— Begaria (@Begaria) January 30, 2023
Warcraft did it first. pic.twitter.com/nHVqc8TdSm
— Gimpy♿💎 (@GimpyTheGamer) January 30, 2023
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Are these all over the world? I remember this in NYC. pic.twitter.com/LVOYpTEsTd
— Gamer4life (@ViceAGM) January 30, 2023
Especially Microsoft, which is currently struggling due to a lack of any interesting software.
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This year, almost all three of these companies have something big to release. It remains to be seen what would take the cake called GOTY; Tears of the Kingdom, Spider-Man 2, or Starfield.
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