MrBeast, the man, the myth, the legend has been making headlines again. This time it’s for reaching yet another new YouTube record. He has been the most subscribed individual YouTuber for a while now. And with his latest move, he has cemented his name in the Hall of Fame.

When it came to viewership, MrBeast had a trick up his sleeve that might not come off as a surprise. His secret to being a successful YouTuber is to work hard on making the best video that anyone has ever seen. And at that? Jimmy knows exactly how to do so. He recently surpassed 200 million subscribers on YouTube, and here is how he did so.

A 100 million jump in just a year and a half

For MrBeast to reach 200 million subscribers is no surpise at all. His charisma, delivery, planning, and obsession with YouTube have been what push and drive viewers to his channel. Further, while his focus is always on keeping the viewers entertained, there is much more work that goes into the success of his channel.

One of the main reasons why the creator of the year winner has 200 million subscribers is because his content is now available in multiple languages. Jimmy understands that not everyone in the world speaks English and missing out on those views is something he cannot afford to do. Hence, this led him to have multiple dubs to his videos across many languages.

The youtuber crafts his video topics to resonate with a diverse, global audience. Videos like “$1 vs $100M House!” and “Every Country on Earth Fights For $250K” likely sparked the interest of people from various cultural backgrounds, further fostering a more extensive viewer base. Jimmy increased his consistency in content production over the latter half of the year. And this led to higher viewer engagement and retention, as viewers knew they could expect regular uploads. Consistency became key in his maintaining and growing an audience.

Other factors that push views towards MrBeast

He doesn’t limit himself to YouTube alone. He expands his presence on other social media platforms, notably TikTok and Instagram. And this diversification allowed him to capture an audience from different platforms and redirect them to his YouTube channel, driving more subscribers.

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Jimmy tapped into a broad demographic that appeals to all ages by featuring well-known celebrities in his videos. Celebrities like Tom Brady, The Rock, Jay Leno, and Miranda Cosgrove likely brought their fan bases to Jimmy’s channel. Collaborating with other people of influence is steadily contributing to his rapid growth. As of this writing, MrBeast’s “The Rock Vs MrBeast For $100,000” video has 413 million YouTube views. And he also won the collaboration award for this video at the 2023 streamy awards.

MrBeast’s journey from 100 million to 200 million subscribers has been filled with hard work and dedication. He pushed himself to establish his position as one of the world’s top YouTube creators. And at this rate, it’s only a matter of time before he overtakes T-series, which is currently the most subscribed channel.

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