“In Gaming, Sony Is the First of Us” – Blizzard Exec Explains Why Microsoft’s Acquisition of the Call of Duty Publisher Won’t Threaten PlayStation’s Market Presence

The Last of Us fever has taken over the entire world since the record-breaking debut of the HBO TV series. Everyone is praising the live-action adaptation of the iconic PlayStation IP from Sony. And now, the astronomical success of this show has given Call of Duty publisher Activision the perfect license to defend their proposed acquisition by Microsoft. How?

Blizzard’s EVP (Executive Vice President) recently ended up watching an episode from Sony’s The Last of Us. While showering praising words on the HBO show, she also addressed the situation regarding Microsoft and Activision’s $68.7 billion deal. To be precise, she tried to bring the US agency FTC’s attention to the massive success of the PlayStation-based IP.

Blizzard’s EVP defends Microsoft’s acquisition of the Call of Duty publisher

In one of her newest tweets, Blizzard’s chief communications officer Lulu Cheng Meservey tried to explain how the success of The Last of Us shows that Sony can thrive even without an IP like Call of Duty. And that Microsoft buying Activision won’t affect the PlayStation giant in any way possible. Because it won’t lose its market leadership. Especially given the current situation of how it’s dominating with the help of HBO’s live-action adaptation of its original franchise by Naughty Dog.

Lulu Cheng Meservey even went on to write that Sony is clearly “the first of us” when it comes to gaming. Here, she tried to imply how The Last of Us has proved its unmatched impact globally. And that it is as big of a series as something like Call of Duty.

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With her tweet, the EVP of Blizzard tried to prove to the FTC that Sony won’t be threatened by Microsoft’s acquisition of Activision. In fact, the enormous success of The Last of Us has established the fact that the PlayStation brand is too powerful. Lulu Cheng Meservey even urged the federal commission to watch the HBO series.

She wanted to explain that FTC’s main objection to the Microsoft-Activision deal is that it might reduce the market competition. However, the TLOU TV show’s success demonstrates that there’s nothing to worry about. Especially for Sony and its ever-popular PlayStation brand. According to her, the company has an unrivaled war chest of IP in gaming, TV, movies, and music.

What are your thoughts on this entire situation so far? Let us know in the comments down below.

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