Twitter underwent significant changes after being acquired by the eccentric billionaire, Elon Musk. As the owner, Musk introduced a range of reforms that have transformed the overall environment of the site, bringing both positive and negative effects. Among these reforms, the introduction of longer video uploads stands out as one of the most influential.

Leveraging this new feature, Apple TV has devised a unique strategy that has caught the attention of Elon Musk as well as YouTube’s top dog, MrBeast.

Apple’s new Twitter strategy enthralled Elon Musk and MrBeast

Apple TV, seizing the opportunity presented by Twitter’s extended video capabilities, recently uploaded the first episode of its latest sci-fi show, Silo, on the platform (@AppleTV). This move enables any Twitter user to watch the opening episode for free, gradually building anticipation as the season progresses toward its finale. Apple’s decision to make this move became possible due to Twitter’s recent allowance of two-hour-long videos, exclusively available to Twitter Blue members.

Elon Musk, upon discovering Apple TV’s initiative, expressed his admiration, stating, “Watch the entire first episode on this platform. Great move by Apple.” Musk, aware that Twitter lacks a dedicated app for televisions, recommended users to AirPlay the video on supported smart TVs. Additionally, Android users can play the video on the app and mirror it on their TVs. Such an approach is expected to inspire other over-the-top (OTT) platforms to showcase their latest original content through Twitter.

Joining the discussion, MrBeast, a prominent figure on YouTube, also praised Apple TV’s decision. He remarked, “Really is a smart move, I never would have heard of this show and now I’m watching episode 1 and invested lol” MrBeast’s endorsement highlights the power of leveraging Twitter as a promotional platform, enabling content creators to reach new audiences and generate interest in their productions.

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Since Elon Musk’s takeover, several new features have been introduced to Twitter. One such addition is the Twitter Blue subscription, offering users the coveted Blue Tick verification badge for a monthly fee. Twitter Blue members also enjoy the privilege of posting long-form tweets, as well as the ability to undo or edit their posts. While longer video uploads have not been implemented yet, it is an area that the company may explore in the future.

Elon Musk’s ownership of Twitter has ushered in a wave of reforms that have significantly influenced the platform’s dynamics. The introduction of longer video uploads has opened up new possibilities, as demonstrated by Apple TV’s strategic move to showcase its latest show on Twitter. 

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Musk’s endorsement, along with MrBeast’s positive reaction, underscores the potential for Twitter to become a powerful promotional platform for original content. As Twitter continues to evolve under Musk’s leadership, users can anticipate further enhancements and innovative features that shape the future of social media engagement.