Xbox is a gaming console brand developed and owned by Microsoft. Furthermore, the company has dominated the console industry for years. Not to mention, the company is aiming to take over the gaming industry with its upcoming merge with Activision Blizzard.

Unfortunately, 2023 hasn’t been a phenomenal start for Xbox, especially because of the hold on Activision Blizzard’s acquisition. Moreover, there are several rumors that Tango Gameworks’ Hi-Fi Rush couldn’t meet sales expectations. However, Xbox marketing VP Aaron Greenburg has been defending the video game from all the criticism online.

Continue reading to find more about the Xbox Marketing VP’s thoughts on Hi-Fi’s rumored underwhelming performance

Xbox marketing VP Aaron Greenburg defends the latest exclusive title ‘Hi-Fi Rush’ as a success by all metrics

Owing to Microsoft Activision’s acquisition, Xbox was expected to bring a final end to the famous ‘Console War’. However, after Hi-Fi Rush’s recent performance, Microsoft is receiving huge blame for its lack of promotion skills.

After its surprise instant launch, the game was considered as “one of the most successful launches for Bethesda and Xbox in recent years” by Bethesda Senior Vice President of Development Todd Vaughn. Several haters are posting criticism on Hi-Fi Rush’s drawbacks and potting out a lack of marketing skills.

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However, during these tough times, Aaron has stood up to the haters. After receiving huge criticism for Xbox’s marketing strategy, Aaron has mentioned the Hi-Fi game to be a success for the Xbox Team. He replied to a Twitter user’s harsh comment on Hi-Fi and Xbox’s current market strategy.

He mentioned, “Hi-Fi RUSH was a break-out hit for us and our players in all key measurements and expectations.” Aaron further added, “We couldn’t be happier with what the team at Tango Gameworks delivered with this surprise release.” After receiving tons of criticism, it’s nice how the Xbox team has finally responded while defending its exclusive title.

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Not to mention, Xbox boss Phil Spencer retweeted Greenburg’s statement but added no comment of his own. Well, it’s indeed upsetting that several fans are just criticizing Xbox’s marketing strategy for not actually hitting the expected sales. What are your thoughts on the ongoing criticism?