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MrBeast is one of the biggest internet celebrities in the world. After all, he has over 174 million subscribers divided across different channels. But, apart from being a successful YouTuber, Jimmy Donaldson also has a keen eye for business. In fact, he runs his own chocolate brand, Feastables, which sells tasty chocolate bars in five flavors. 

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Although, that does not mean MrBeast believes in every business he comes across. To prove this,  Logan Paul’s recent podcast can be considered, where he revealed massive secrets about MrBeast concerning his energy drink, Prime Hydration, alongside KSI.

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Why wasn’t MrBeast supportive of KSI and Logan Paul’s energy drink, PRIME HYDRATION? 

Sometimes in life, even after being a successful businessman, it does not mean every business will make sense. After all, one has always had some principles or perspectives about these things. So, when someone tries to pitch their idea, a positive reaction need not be necessary. 

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Such has been the case with Youtuber MrBeast, who reacted negatively towards Prime Hydration. Despite the brand doing well even during its initial months, Jimmy believed little in its success as he said the same to owner Logan Paul. 

Logan revealed this information in a recent podcast alongside his best friend, BigMike, and a few others.

Here’s what he said, “I think it’s interesting because when I was with MrBeast in South Africa and Prime had like recently launched and was doing very well very quickly, he told me like straight up candidly, ‘I did not think that was gonna work at all,’ and that shocked me it was so obvious to me that it was going to work but I guess sometimes that’s just not the case.”

Logan Paul and KSI end long-term dispute to create a massive energy drink brand!

It is no secret that Logan Paul and KSI have had an ongoing dispute for years together. Interestingly, the duo also featured in a boxing match where KSI defeated him 2-0.

But now, after years of dispute, the duo has shaken their business hands to create Prime Hydration. As the name suggests, the brand works in the energy drink industry, giving its consumers optimal energy. In fact, Logan Paul himself once mentioned that it was the drink that kept him going during his training for the fight against Floyd Mayweather.

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Despite the brand being only six months old, it has done very well in the market. Fans have highly appreciated its release as the drink is just something they wanted since always.

Now, it is only time that can show us how Logan and KSI work towards building their brand and take it to a global level.

WATCH THIS STORY – From Minecraft to Halo, ranking YouTube Star MrBeast’s favorite video games 

What are your thoughts about this? Did you ever think the PRIME brand would grow this big? Let us know your valuable opinions in the comment section.

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Atharv Phadke

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Atharv Phadke is a Senior Olympics Journalist and Content Head for the division at EssentiallySports, known for his in-depth interviews and sweeping features that capture the soul of sport. A former international swimmer boasting over 300 medals, Atharv draws on his competitive roots to fuse journalistic precision with an athlete’s empathy and insight. With a master’s degree in journalism and over five years of on-ground experience, he leads the ES Olympics division with a balance of Newsroom vision and competitive drive. He was at the helm of EssentiallySports’ dynamic Paris 2024 Olympics coverage, curating stories in collaboration with the on-ground team. His research helped in capturing both the thrill of victory and the humanity at the heart of competition. Throughout his career, Atharv has engaged in exclusive conversations with sporting icons such as Anita Alvarez, Joe Choong, Griffin Colapinto, Ezra Frech, Jim “The Shark” Dreyer, and Amouranth, providing audiences with rare, intimate glimpses into their worlds. His standout coverage includes a deeply personal conversation with Noah Lyles, where the world champion opened up about his bond with his mother and the emotions behind his journey. Atharv also led EssentiallySports' Paralympics coverage, and has been at the helm of Essentially Athletics, our dedicated track and field newsletter with a mission to change traditional storytelling and celebrate the sport.

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Jito Tenson

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