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LONDON, ENGLAND – AUGUST 03: Roger Federer of Switzerland celebrates his 4-6, 7-6, 19-17 win over Juan Martin Del Potro of Argentina in the Semifinal of Men’s Singles Tennis on Day 7 of the London 2012 Olympic Games at Wimbledon on August 3, 2012 in London, England. (Photo by Clive Brunskill/Getty Images)

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LONDON, ENGLAND – AUGUST 03: Roger Federer of Switzerland celebrates his 4-6, 7-6, 19-17 win over Juan Martin Del Potro of Argentina in the Semifinal of Men’s Singles Tennis on Day 7 of the London 2012 Olympic Games at Wimbledon on August 3, 2012 in London, England. (Photo by Clive Brunskill/Getty Images)
Twenty-time Grand Slam winner Roger Federer has been one of Switzerland’s greatest assets. Besides the chocolates, watches, and mountains, the nation is famous for this gifted athlete. Over the years, Roger has invested a tremendous amount of time and energy in the sport, which helped him achieve legendary status.
Recently, Roger Federer was thrilled because he officially became the ambassador for his nation, Switzerland. However, he also feels that he has always represented his country. Whenever he played a match and his name was displayed, it always had the Swiss flag right beside it.

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Roger Federer of Switzerland celebrates winning his singles match against Cameron Norrie of Great Britain during day two of the 2019 Hopman Cup at RAC Arena in Perth, Australia. (Photo by Paul Kane/Getty Images)
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Roger Federer is proud to represent Switzerland for 22 years
Speaking more about this, Federer stated, “Well for me, I’ve always felt that I’ve represented Switzerland not just through Olympic Games or team competitions where it says game Switzerland or you see the Swiss flag. Whenever they’ve said my name there’s always a Swiss flag next to it. I’m very proud to do that for the 22 years I’ve been on Tour.”
Over time, the Swiss superstar has come across various individuals who recognize Switzerland not just for its chocolates, cheese, and mountains but also as the home to the former World No 1 and twenty-time Major champion.

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Roger Federer of Switzerland plays a backhand during his Men’s Singles Quarterfinal match against Tennys Sandgren of the United States on day nine of the 2020 Australian Open at Melbourne Park in Melbourne, Australia. (Photo by Mike Owen/Getty Images)
It was important for Roger Federer to do this
The eight-time Wimbledon champion added, “I’ve always felt like an ambassador to the country. A lot of people have already told me that besides chocolate and mountains and stuff. People always revert back to me and say oh you’re from Switzerland, oh Federer comes from there. For me to do this was not just a logical step but just important to me. I’m so proud to be from here.”
The 39-year-old veteran revealed he agreed to do this instantly. All the money received by Federer for this new association will be utilized solely for the purpose of charity. He intends to build playgrounds for youngsters in Switzerland.
Very excited to team up with @MySwitzerland_e and officially present my home country 🇨🇭🎾 https://t.co/m4Re9NmSfx #IneedSwitzerland #paidpartnership pic.twitter.com/7rwICmyc2D
— Roger Federer (@rogerfederer) March 29, 2021
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It didn’t take time for Roger Federer to make this decision
The World No. 6 further stated how it wasn’t the toughest of decisions to make.
“For me, it didn’t take much time to think about it. For me, it was important that all the money you pay me, I give it on for a good cause for charity. We’re going to be building playgrounds, that was an important aspect for me as well. In the end, I’m doing all this for free and I’m proud to be an ambassador for this country anyhow.”
Coming to tennis, Roger has represented his nation at the Olympic Games and the Davis Cup. He led Switzerland to a Davis Cup victory in 2014 and prior to that, won the Gold Medal at the 2008 Olympic Games in doubles.
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The Basel-born legend returned to Tour at the ATP Doha Open 2021. After winning the opening round match, he lost in the next one. He intends to play the clay-court season this year before giving it his all for the coveted Wimbledon Championship.
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