Rough eras are common in the business world. It looks like one of WWE’s streaming partners is facing the same this year. Reality tells us that ‘Peacock’ has been increasingly losing money every year. However, this year’s loss estimates are set on an extreme level already. While Peacock hangs in the balance, fans seem to be aware of one thing for sure: it is the wrestling promotion along with England’s top soccer league that is keeping ‘Peacock’ afloat.
Before diving into the fans’ verdicts, let’s first focus on ‘Peacock’s loss in the previous few years and this year expected damage.
WWE’s streaming partner facing huge losses
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WWE and NBC Universal’s ‘Peacock’ struck a deal in 2021 for five-year content distribution rights in the US. Starting from March 18, 2021, WWE Network’s contents were moved to Peacock except for SmackDown and Raw. The exception remained because the two brands have been airing on ‘Hulu’, Peacock’s streaming service competition. According to the deal with the NBCU-owned company, WWE was paid over $1 billion for the deal, which will expire in 2026.
However, for the past few years, Peacock has been dealing with troubles related to their finances. The company has reported increasing losses over the years. In the fourth quarter of 2022, Peacock reported a loss of $978 Million. Things did not get better for the company because till now in 2023, they have lost $1 billion. It is also estimated that by the end of this year, WWE’s US streaming partner would have lost around a staggering $3 billion.
Peacock has lost $1.36B this year
The streaming platform is expect to lose $3B in 2023 pic.twitter.com/LTKhHptnL6
— Culture Crave 🍿 (@CultureCrave) July 27, 2023
Upon coming across this news, many fans had unique reactions. Let’s explore a few handpicked reactions to analyze the fan sentiment regarding the concerning news.
Fans show concern as WWE’s future on Peacock uncertain
Upon seeing the shocking news about Peacock’s increasing loss, fans couldn’t help but share what they feel about the scenario.
While some were focusing on the report itself, others were busy putting out their thoughts.
The only thing keeping the platform alive is WWE and The Premier League https://t.co/inV7WjlvFs
— CrispyWrestling (@CrispyWrestle) July 27, 2023
Indeed. They’re adding more projects though so hopefully that helps
— Blake W Taylor (@BlakeWesleytay2) July 27, 2023
Wwe keeping peacock from death 🤣🤣🤣
— aidan (@jotaonthewings) July 27, 2023
This set of users is focusing on WWE’s role in keeping Peacock alive. While two of them are still talking about England’s top-flight soccer league, the Premier League’s help in the same, the other one is convinced that WWE is the only one helping Peacock by a great deal.
The following fan asks a much-dreaded question. In case Peacock loses to its financial instability, where will WWE go?
WWE might leave them once the contract comes up. Peacock can't offer the same deal as before. I don't know where WWE will go afterward.
— Wrestling Awesome (@SpotlightL17) July 27, 2023
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This user has seemingly answered the above-mentioned query by demanding that the wrestling promotion should go back to its original form, streaming content on an independent ‘WWE Network’.
Bring back the WWE Network as a standalone https://t.co/U2qWb7h0Xt
— Jason (@JaySwag88) July 28, 2023
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What do you think will end up happening if Peacock continues drowning in losses? Can you predict WWE’s next move to secure its future on a digital platform?
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