Logan Paul’s $250 Million Worth PRIME Continues to Grow as They Rope In 6-Time European Champions to Add to Arsenal and Barcelona Deals

While there’s no doubt that Logan Paul is a world-class entertainer, he has also proven himself a savvy businessman. While several entertainers and internet celebrities revolve around their original line of work, Paul took a giant leap of faith. He created his own marketable product in the form of PRIME Energy Drink.

What started as a small brand created by a popular YouTuber has now become a global company worth $250 million. Apart from that staggeringly high net worth, Paul’s brand also enjoys the partnership with some of the biggest soccer clubs in the world, like FC Barcelona and Arsenal. And now, he just scored another partnership with another big soccer club.

Logan Paul signs another deal with a soccer club

The success of Logan Paul’s energy drink, PRIME, is growing like the views on his YouTube videos. The YouTuber-turned-WWE Superstar recently inked another partnership deal with the German Bundesliga Club, FC Bayern Munich. The flagship product of PRIME, named Hydration, has now officially become the isotonic drink partner of the 6-time European Champions.

The brand has furthered its marketing outreach by joining hands with another great football club. This gives Paul’s brand a great entryway into the German market.

The executive board of FC Bayern Munich is delighted with this new venture. One of the board members, Andreas Jung, said that this partnership with a young, dynamic brand confirms global growth. It aims to reach a new audience for FC Bayern.

With this deal, PRIME will now exclusively be sold on the home turf of Bayern Munich on match days. Paul also aims to start retail operations in a short while.

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Logan Paul, who recently took part in WWE’s SummerSlam event, tweeted a picture of Bayern Munich’s famous Allianz Arena with a bottle of PRIME to reveal the deal to his followers.

Working alongside soccer giants

Paul started the PRIME brand along with his friend and fellow YouTube megastar, KSI. Both KSI and Paul are die-hard fans of soccer. KSI has been a great fan of the Premier League soccer club, Arsenal. It was also the first football club with which the duo signed a sponsorship deal in 2022. KSI said that it was like a dream come true for him, as he got the chance to work along with his favorites.

PRIME successfully entered the radar of football fans after signing a deal with Arsenal. However, Logan Paul further strengthened the reach and presence of PRIME by signing a deal with one of the greatest soccer clubs, FC Barcelona.

The Barcelona deal was signed in 2023, and now, Paul has brought another major club into his fold. This clearly showcases the vision, hard work, and efficiency of Logan Paul as a businessman.

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What do you think about the new brand deal? Let us know in the comments.