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Dwayne Johnson has a knack for entrepreneurship, as everything he ventures into turns into gold. He recently acquired NCAA Phenom Angel Reese and the NFL’s Hottest WR Prospect, Marvin Harrison Jr. The gathering of these gifted sports individuals is for his new campaign, and he just found his next member.

The Rock loves sports, and collaborating with multiple individuals fuels his passion. These don’t always have to be from the pro wrestling community, as his new campaign proves by getting a new sensation Equestrian on board. 

Dwayne Johnson acquires William Coleman for ZOA energy drinks

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The Rock is an entrepreneur with a good number of brands, earning him millions. His collaboration with Under Armour and his successful tequila brand, Teremana Tequila, are all examples of him and his ex-wife knowing what works. In March 2021, The Rock launched the ZOA energy drink with Dany Garcia and Dave Rienzi. It went on to become the top-selling energy drink of 2021.

In July of this year, he announced a new program titled “The Rock’s Warriors.” This campaign would showcase high-profile college athletes as the inaugural class. The group had some up-and-coming names, like LSU basketball star Angel Reese, Ohio State wide receiver Marvin Harrison Jr., Georgia tight end Brock Bowers, Florida A&M infielder Amaya Gainer, Miami safety Kam Kinchens, Austin Peay State guard Hansel Emmanuel, and North Carolina quarterback Drake Maye. Now, another name joins this list.

Using her Instagram social media handle, Garcia posted a story of the new partnership with Will Coleman. He is the top U.S. rider on the FEI Eventing World Athlete Rankings at the #5  spot. In her story that showcased Colman in action, Gracia celebrated the new partnership and informed fans that Colman’s horse, Dab, would also be a partner. 

READ MORE: Dwayne Johnson Partners With Another Company to Bolster Zoa’s Reach, 36 Days After Teaming With Amazon to Save Money for His Fans

Colman is the latest edition to The Rock’s ever-growing list of The Rock’s Warriors. Colman is the novel sensation after winning the 2022 William C. Steinkraus Trophy at the USEF Pegasus Awards. With all these athletes from different fields, The Rock aims to capture every sports star’s attention for ZOA.

The Rock’s long and successful road as an entrepreneur

The credit for The Rock’s entrepreneurship goes to his global stardom as a wrestler and actor. This opened up multiple business opportunities for him. Along with his ex-wife and business partners, The Rock launched Seven Bucks Productions in 2012. Under this banner, they have produced multiple movies and TV shows, including Jumanji, Hobbs  & Shaw, etc. As mentioned earlier, Under Armour in 2016 was a massive hit, with the first product, a gym bag, selling out in just two days.

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Along with Under Armour, in 2016, The Rock launched a clock app. It was not just an app to wake you up but also to organize your daily routine. Moreover, the app tracked and helped people with their fitness and was free. The most recent has been ZOA, which has already established itself as a leader in the energy drinks market. In 2022, the drink earned an estimated $100 million in retail sales in its first full year.

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What do you make of The Rock’s latest recruitment? Let us know in the comments section below.

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