At WrestleMania 40, news came out of WWE applying for a trademark. A notice on the USPTO website from February 26 says that WWE has applied for a patent for the word “WWE World.” 

Pro wrestling has witnessed a surge in competition in recent times with the emergence of AEW in 2019. Tony Khan’s promotion offers pro wrestlers another credible option to explore in order to develop their careers. With the establishment of a legitimate promotion, WWE has to ensure that they take innovative initiatives to fend off the competition. The application for WWE World could be one such initiative

Before WrestleMania 40, WWE sought the trademark for “WWE World”

WWE has applied for the trademark of the word “WWE World.” Not much details are known about the project but it is reported to be an umbrella term for the promotion as they offer a host of services for the pro wrestling faithful

The event is expected to take place soon with WWE offering its marquee WrestleMania 40 event in April. A collaborative effort to promote WrestleMania along with a creation of their own could prove to be fruitful as they aim to expand their horizons.

WWE filed for a title for “WWE World” on February 26, with the clear goal of using the name for event-related activities. WrestleMania XL will take place in Philadelphia over two nights in April 2024. This event really takes place on Saturday, April 6th, and Sunday, April 7th. And there’s a host of matches that attracts the attention of wrestling fans

Exciting matches are on offer for WrestleMania XL in April

WWE puts on WrestleMania XL every year in late March or early April. It is the biggest professional wrestling show in terms of its allure and appeal. This is the 40th year of WrestleMania, and the next one will be on April 6th and 7th, 2024, over two nights.  

At first Dwayne “The Rock” Johnson was supposed to fight Roman Reigns at WrestleMania XL instead of the originally planned battle between Cody Rhodes and Reigns. Some fans were angry that they made this choice. And they made their frustrations clear in recent weeks, which made WWE reconsider its stance. As a result, the main event match between Rhodes and Reigns is back on as The Rock in typical heel fashion, now backs his cousin.

Reports suggested that Johnson changed the WrestleMania card because he held significant power as a member of the TKO board of directors. WWE officials say that Rhodes vs. Reigns would not have happened had the Rock not recognized the fan sentiments and forced WWE to pivot to its original plans.

Read More: Former WWE Champion Compliments Cody Rhodes After a Chaotic WrestleMania 40 Kickoff Against Dwayne Johnson and Roman Reigns

Drew McIntyre is going to fight Seth Rollins at WrestleMania XL for the WWE World Heavyweight championship while Becky Lynch looks to end Rhea Ripley’s reign of terror at WrestleMania after sealing her win at the Elimination Chamber match. Bayley has also aimed to use her Royal Rumble victory well by challenging her former teammate Iyo Sky to a title showdown at the Show of Shows.

Are you guys excited for the upcoming WrestleMania XL? Who will create history this time? What do you think of WWE applying for the trademark and how do you think it will affect WrestleMania? Share your thoughts in the comment section below.

Read More: Every WrestleMania XL Match That Was Confirmed or Hinted at Elimination Chamber