The collaboration between WWE and The Big 12 stands as a calculated strategic maneuver, significantly enhancing WWE’s standing within the American audience. Recently we saw The Undertaker playing his role in it. By aligning itself with prestigious sports such as American Football, WWE is cultivating a sense of credibility, portraying itself as a highly respected organization.

This strategic move not only expands WWE’s reach but also appeals to audiences actively seeking credible and engaging sports entertainment. A recent Twitter video by Barstool Sports captured a pivotal moment as The Undertaker presented a customized WWE customized title belt to Quinn Ewers after winning the Big 12, further intertwining WWE with mainstream sports.

The caption, “Quinn Ewers just got handed a WWE title belt by The Undertaker after winning the Big 12. Texas is so back,” reflects the fusion of wrestling and traditional sports, solidifying WWE’s relevance.

Now, Vince McMahon‘s vision of merging WWE with UFC aligns with this strategy. It is aiming to legitimize pro wrestling and dispel ‘fake’ allegations that have hindered its growth. WWE is getting more traction in the eyes of fans from different real sports as well due to this blending.

Bringing The DeadMan for a presentation is a big deal as in trophy presentations as they get big celebs for it.

Also Read – The Undertaker Gives A Preview of WWE’s Collaboration with The Big 12

Collaborations with mainstream stars like Logan Paul and Bad Bunny contribute to this shift, showcasing WWE as more than choreographed performances. The collective effort signifies a meticulous image overhaul, suggesting a calculated, long-term plan to redefine WWE in the eyes of a broader audience.

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