What Is the WWE & Prime Deal Announced by Logan Paul & KSI on SmackDown? Here’s All You Need To Know

From just a rookie to the reigning US Champion, The Maverick’s journey to the crux of the promotion is admirable. Now, it seems Logan Paul is targeting to scale up his proximity to WWE further, bringing his other business venture, Prime, into the scene.

The social media sensation turned YouTuber recently turned into a full-timer in the promotion, shutting down a plethora of voices who used to lambast his spectacular in-ring success due to a lack of involvement in the roster. That said, his success is not only confined to the squared circle but also his high-flying entrepreneurship product, Prime. Now, on this week’s SmackDown, two of his professional endeavors merged up in a lucrative deal to draw more money and attention.

Logan Paul’s WWE relationship skyrocketed with the company penning a massive deal with Prime

Prime just cracked its largest sponsorship deal ever with WWE, with the promotion having also signed its largest-ever deal. The most talked about energy drink brand backed by two rivals turned friends Logan Paul and KSI, the deal came on full display through the brand’s official logo engraved in the center of the WWE wrestling ring. It marked the start of the brand’s role as the exclusive official hydration partner of the Stamford-based company.

Although the financial details of the deal remain scarce so far, it has been known that the drink logo will continue occupying the center place of the in-ring mat in every PLE including WrestleMania and Money In The Bank, going forward as the major match sponsors.

Following the bombshell announcement, Paul welcomed his former UFC peer and business partner, KSI, into the blue brand and continued taking heat from his current rival, Randy Orton, in ‘prime’ style.

Randy Orton showed his disgust with the deal in a distinct heel antique

It seemed like no one else was as upset about the deal as Randy Orton who ended up striking back. Before KSI got a chance to utter a single word on the recently disclosed deal, Randy Orton’s music hit. Although The Viper didn’t end up appearing in the ring, he put the YouTubers on notice from amidst the crowd. He tried to launch his fatal RKO on Paul and KSI. While Paul managed to mark himself safe with a quick flee, KSI faced the brunt of it. Orton put him over the Prime logo in the mat center and dumped a bottle of the drink on him.

However, it comes as a special call for the beverage brand that has undergone a lot of controversies and rave reviews initially after its inception in 2021.

So, whether the move sits well with Orton or not, we clearly see the massive promising aspects of the latest TKO deal down the line.

What’s your take on Logan Paul’s Prime Hydration sealing a major deal on WWE? Let us know in the comments.

Read more: Watch: Logan Paul Breaks Character to Save Rey Mysterio From a ‘Career-Threatening’ Injury at Crown Jewel